PIAA USA Rolls Into the Road Wheel Market; Introduces Six Performance Designs for Cars, SUVs
BEAVERTON, Ore., Feb. 25, 2004 -- PIAA Corporation, a world leader in performance aftermarket products, has entered the highly competitive road wheel market with the introduction of six stylish, performance-oriented wheel designs, announced company Executive Vice President Richard Churchill. The wheels are targeted at the high-end, performance automobile and luxury SUV and truck markets.
"Entering the road wheel market is an important, vital step for PIAA USA," explained Churchill. "PIAA has long been known as a leader in automotive lighting products, with a well-deserved reputation for performance and quality. That's what the PIAA brand is all about. And our road wheels embody that brand identity -- performance and quality."
PIAA is offering four models for performance cars and two for luxury SUVs and trucks. To download images of the PIAA wheels for publication, visit the PIAA website at http://www.piaa.com/media/wheels.html .
Here is a short brief on each PIAA wheel design:
SUPER ROZZA -- Sports-touring style, two-piece construction, low-pressure cast center with rolled aluminum rim. Split five-spoke design available in Hyper Black or Silver center with high-polish inner and outer lip. Available diameters 18- and 19-inch. Widths vary by diameter from 7.5 to 10 inches. SUPER ROZZA MONOBLOCK - One-piece construction, split five-spoke design, low-pressure cast. Silver finish with raised PIAA center cap. Five-lug European applications, primarily VW, AUDI, and Volvo. Sizes offered in 18- and 19- inch diameters.
SPORT MESH -- One-piece, modified split eight-spoke light alloy wheel. Hyper Black finish with carbon-fiber PIAA center cap. Available in four- and five-lug patterns in sizes 17x7, 17x8, 18x7.5, 18x8.5, and 18x9.5. Offsets from 38 to 48mm depending on diameter and width.
FR-S -- Five-spoke, one-piece light alloy available in silver and gun-metallic finishes. Carbon-fiber PIAA center cap. Available in both four- and five-lug patterns in sizes 17x7, 17x8, 18x7.5, 18x8.5, and 18x9.5. Offsets from 38 to 48mm, depending on diameter and width.
X-IF TANZO -- Forged one-piece, limited-edition wheel for Porsche Cayenne, VW Touareg, and BMW X5 sport utility vehicles. Available in a high-polish or super-chrome finish. Hub centric design retains factory mounting hardware. Available in 22x10 size.
X-1 -- Muscular five-spoke, three-piece truck/sport utility wheel. The covered lug, wide-spoke style features unblemished chrome mirror finish and deep chrome-plated lip. Choice of chrome alloy center cap or brushed and etched PIAA logo cap. Available in 20x9, 22x9.5 and 24x10 size.
PIAA Corporation, USA, is located at 15370 SW Millikan Way, Beaverton, OR 97005, 503-643-7422.