SmarTire Signs New US Distributor for Motorcycle Product
Nichols Motorcycle Supply joins growing distributor base for next generation SmarTire product
www.smartire.com OTCBB: SMTR
RICHMOND, BC, Feb. 25 -- SmarTire Systems Inc. (OTCBB: SMTR) today announced it has signed an agreement with Nichols Motorcycle Supply Inc. to distribute SmarTire's innovative second generation motorcycle product in the US. The distribution agreement was accompanied by an initial purchase order for the SmarTire motorcycle product. Chicago-based Nichols Motorcycle Supply, was established in 1948 and has built a reputation for delivering innovative new products to the motorcycle industry.
The distribution agreement follows the successful launch of the new SmarTire product at the Dealer Expo in Indianapolis. SmarTire products were featured in multiple locations and received positive response from the hundreds of dealers who received a demonstration of the product over the three days of the show. SmarTire's motorcycle products will also be featured at Daytona Bike Week, Feb 27-March 7, in Daytona, Florida.
"The dealer response from the Expo for the SmarTire product was tremendous," says Mark Wickler, President of Nichols Motorcycle Supply. "The new product hits the mark in terms of functionality, ease of use and installation, as well as price point. We are very excited to be distributing this innovative and groundbreaking product to our extensive network of dealers across the US."
"We are extremely pleased to have a company with such an extensive history and reputation as Nichols Motorcycle Supply as a distributor of our products," says John Taylor-Wilson, Vice President of Sales and Marketing for SmarTire. "Following the show and the dealer interest that was generated, we look forward to Nichols successfully introducing this product to their well established dealer base."
SmarTire's motorcycle product is an active tire pressure and temperature monitoring system that provides real-time tire information to the rider while the bike is in motion. At a push of the button, the SmarTire system displays each tire's pressure, temperature and pressure deviation. If the system detects a loss of air pressure or abnormally high tire temperature, an ultra- bright warning light automatically alerts the rider to the condition.
SmarTire Systems Inc. develops and markets proprietary tire monitoring systems for the transportation industry worldwide. Incorporated in 1987, SmarTire is a public company with offices in North America and Europe. Additional information can be found at www.smartire.com.
'Al Kozak' Al Kozak Chief Operating Officer Legal Note on Forward Looking Statements
This news release includes forward-looking statements, including the forecast that SmarTire's motorcycle product will work as designed and that Nichols Motorcycle will distribute SmarTire's products to its customer base. Actual products may develop functional or technical problems for many reasons. Nichols Motorcycle successfully introducing SmarTire's products to its customers is contingent on product function, price, reliability, and marketing, any of which may be hampered or prevented by a variety of factors as listed in our risk disclosures. Readers should refer to the risk disclosures outlined in the Company's annual report on Form 10-KSB for the last completed fiscal year filed with the SEC.
Email: investor_relations@smartire.com Contact: Judy Leclercq 1.800.982.2001