Executive Changes at Land Rover North America: Wendy Replaces Bow who Replaces Smith

IRVINE, Calif., Feb. 25, 2004 -- Land Rover North America announces changes in the Land Rover Marketing department. Pete Wendy is appointed Relationship Marketing Manager and Natalie Bow is appointed Advertising and Media Manager, both reporting to Andrew Polsinelli, General Manager of Marketing Communications for Land Rover North America.

In his new position, Mr. Wendy will be responsible for all direct marketing efforts including the management of all things related to the Land Rover ownership experience. He returns to the Land Rover Marketing department after holding the position of Retailer Affairs Manager for Aston Martin Jaguar Land Rover North America where he was responsible for product placement in film and TV. Previous to this position he was the Manager of Shows, Events and Exhibits for Land Rover North America. Mr. Wendy holds a bachelor's degree in communications and advertising from Boston University. He replaces Natalie Bow who has been appointed Advertising and Media Manager for Land Rover North America.

In her new role, Ms. Bow will be responsible for brand advertising, media plans and developing integrated launch campaigns for new Land Rover vehicles. Ms. Bow has been with Land Rover since November 2000. Before joining Land Rover, she held positions at Ogilvy and Mather in New York and Nissan North America in Torrance, CA. She holds a bachelor's degree of business administration in marketing from the University of Texas - Austin. Ms. Bow replaces Lindel Smith who was appointed Franchise Development Manager, Aston Martin Jaguar Land Rover North America.