DENSO Increases Motor Sports Team Sponsorships for 2004 With Investment in F1 and World Rally

Tokyo, Japan, Feb. 25, 2004 - (JCN Newswire) - Today Japan-based DENSO
Corporation announced its motor sports sponsorship plan for
the 2004 season. DENSO has been sponsoring motor sports since 1971. 

This year, DENSO will co-sponsor two new teams as a corporate
sponsor--the Panasonic Toyota Racing F1 Team in Formula 1 (F1), and the
Subaru World Rally team. DENSO also continues to support the Panasonic
Toyota Racing team as a technical sponsor.

"DENSO is excited to sponsor these motor sports teams, and we hope to
increase our name recognition and corporate image through our
involvement with motor sports around the world," said Takao Inukai,
executive vice president, Sales and Marketing. "It also is a good
opportunity to showcase our technology to our many customers who support
the motor sports community." 
DENSO's sponsorships include:

Four-wheel
--F1 (Formula 1)
Technical sponsor, supplying spark plugs, and corporate sponsor of the
Panasonic Toyota F1 Team.

--World Rally Championship (WRC) 
Corporate co-sponsor of a Subaru World Rally team

--All Japan GT Championship (JGTC)
Main sponsor for the Toyota Team Third and two new promising drivers
participating in the JGTC GT500 cc class

--Indy Racing League (IRL)
Continue to co-sponsor Mo Nunn Racing and driver Toranosuke Takagi

Two-wheel
DENSO supplies Iridium Power spark plugs, the world's first spark plug
that uses a 0.4-mm iridium alloy center electrode, to various Motocross
and World Two-wheel Championship riders. 

--FIM Road Racing World Championship
DENSO continues to sponsor Naoki Matsudo (250 cc class) and Yoichi Ui
(125 cc class. In addition, DENSO now sponsors Team LCR (owned by former
GP rider Lucio Cecchinello) and rider Taro Sekiguchi (250 cc class), who
swept the European Championship last year. 

--Motocross and Drag Racing
DENSO sponsors Team Pro Circuit Kawasaki in Motocross and driver Keishi
Nakamura in drag racing.


About DENSO Corporation

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is
a leading global supplier of advanced technology, systems and
components. Its customers include all the world's major carmakers.
Worldwide, the company employs 90,000 people in 31 countries and
regions, including Japan. Consolidated global sales for the fiscal year
ended March 31, 2003 totaled US$19.4 billion. DENSO common stock is
traded on the Tokyo, Osaka and Nagoya stock exchanges. DENSO common
stock is traded on the Tokyo, Osaka and Nagoya stock
exchanges.For further information, please visit the DENSO Corporation
home page at: www.globaldenso.com <http://www.globaldenso.com>