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Lithia Motors Reports Fourth Quarter EPS Of $0.52; and Record Full-Year EPS Of $1.92

MEDFORD, Ore.--Feb. 2, 20044, 2004--Lithia Motors, Inc. :
Lithia Motors' Fourth-quarter 2003 Highlights/Margins for continuing 
operations:

Operating Income:     +28%          Gross Margin:             16.3%
Net Income:           +31%          SG&A as a % of Sales:     12.3%
Earnings Per Share:   +27%          Operating Margin (EBIT):   3.6%


Lithia Motors, Inc. today announced that fourth quarter 2003 net earnings from continuing operations increased 31% to $9.9 million from $7.5 million in the fourth quarter of 2002. Earnings per share from continuing operations increased 27% to $0.52 as compared to $0.41 in the fourth quarter of 2002. This was on 4% more diluted shares outstanding.

In addition, Lithia announced today that it has declared a dividend of $0.07 per share for the fourth quarter of 2003. Shareholders of record as of March 5, 2004, will receive the dividend that will be payable March 19, 2004.

Fourth quarter 2003 sales increased 10% to $612.2 million as compared to $557.3 million in the same period last year. New vehicle sales increased 15%, used retail vehicle sales increased 1%, parts/service sales increased 16%, and finance/insurance sales increased 9%. Total retail same-store sales for the quarter declined 0.7%.

Sid DeBoer, Lithia's Chairman and CEO, commented: "Sales growth, margin improvements and lower expenses drove our fourth quarter results. Lithia's operating margin was 3.6%, up 50 basis points from 3.1% in the fourth quarter of 2002. New vehicle same-store sales for the quarter grew 2.3%."

Lithia Motors reported that full-year 2003 net earnings from continuing operations rose 10% to $35.6 million as compared to $32.4 million in 2002. Earnings per share from continuing operations rose 4% to $1.92 per share versus $1.84 in the same period last year. This was on 5% more diluted shares outstanding than in 2002.

Full-year 2003 sales increased 11% to $2.51 billion as compared to $2.27 billion in the same period last year. New vehicle sales increased 18%, used retail vehicle sales increased 1%, parts/service sales increased 16%, and finance/insurance sales increased 16%. Lithia retailed 41,451 used retail vehicles and 53,804 new vehicles for a used/new ratio of 0.8:1.

Sid DeBoer, added, "Total retail same-store sales for the year were up 1.2%, led by new vehicle, finance/insurance and parts/service same-store sales growth. We saw 6.2% new vehicle same-store sales growth for the full-year. This compares to industry new vehicle sales that were down approximately 1% for 2003. Domestic brands outperformed import brands for the year. The used vehicle market was weak throughout the year; however, margin improvements led to positive same-store used vehicle gross profits for Lithia in 2003."

Jeff DeBoer, Senior Vice President and Chief Financial Officer, commented, "We added approximately $330 million in annualized revenues from acquisitions in 2003, or nearly 15% to our base of 2002 revenues. The acquisition pipeline looks strong for 2004. In January, we started the year with the acquisition of Reno Chrysler Jeep in Nevada, with approximately $55 million in annualized acquisition revenues. Book value per basic share has grown at a compound annual growth rate of 25% from $4.22 at the end of 1996 when we went public, to $19.63 as of the end of 2003.

"Our annual guidance for the full-year 2004 is $1.95 to $2.05 and we expect first quarter earnings per share in the range of $0.29 to $0.31. We believe the new vehicle sales environment in 2004 will continue to be challenging in our markets."

Lithia Motors will be providing more detailed information on the results for the fourth quarter and full-year 2003 in its conference call scheduled for 7 a.m. PT, 10 a.m. ET today. The live conference call can be accessed by calling 973-582-2700. To listen to a live webcast or hear a replay, log-on to: www.lithia.com -- go to Investor Relations -- and click on the Live Conference Call icon.

Lithia currently owns 148 franchises in Oregon, Washington, California, Texas, Colorado, Idaho, Nevada, South Dakota, Alaska, Nebraska, Montana and Oklahoma and sells 25 brands of new vehicles at 79 stores and over the Internet through "Lithia.com -- America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations.

                          
LITHIA MOTORS, INC.
(In Thousands except per share and unit data)
                                                                      
Unaudited                    Three Months Ended    
---------                        December 31,
                                --------------   Increase  % Increase
                                2003      2002   (Decrease) (Decrease)
                              --------  -------- ---------- ----------
New Vehicle Sales            $357,303  $311,899    $45,404       14.6%
Used Retail Vehicle Sales     166,079   164,517      1,562        0.9
Service, Body & Parts Sales    65,950    56,668      9,282       16.4
Finance & Insurance            22,023    20,221      1,802        8.9
Fleet & Other Revenues            835     4,003     (3,168)     (79.1)
                              --------  --------    ------- ----------
Total Revenues                612,190   557,308     54,882        9.8
Cost of Sales                 512,111   467,400     44,711        9.6
                              --------  --------    ------- ----------
Gross Profit                  100,079    89,908     10,171       11.3
SG&A Expense                   75,571    70,844      4,727        6.7
Depreciation/Amortization       2,704     2,050        654       31.9
                              --------  --------    ------- ----------
Income from Operations         21,804    17,014      4,790       28.2
Flooring Interest Expense      (3,455)   (2,955)      (500)      16.9
Other Interest Expense         (1,633)   (1,448)      (185)      12.8
Other Income (Expense), net      (306)     (333)        27       (8.1)
                              --------  --------    ------- ----------
Income from continuing
 operations before income 
  taxes                        16,410    12,278      4,132       33.7
Income Tax Expense              6,531     4,759      1,772       37.2
Income Tax Rate                  39.8%     38.8%
Income from continuing
 operations                     9,879     7,519      2,360       31.4
                              --------  --------    ------- ----------
Income (Loss) from
 discontinued operations, 
  net of income taxes             103      (258)       361
Net Income                   $  9,982  $  7,261    $ 2,721       37.5%
                             ========= ========= ========== ==========
Diluted Net income per
 share:
  Continuing Operations      $   0.52  $   0.41    $  0.11       26.8%
  Discontinued Operations        0.01     (0.01)
  Net Income                 $   0.53  $   0.40    $  0.13       32.5%
                             ========= ========= ========== ==========
  Diluted Shares Outstanding   18,922    18,243        679        3.7%


Unit Sales:                     2003      2002
----------                    --------  --------
New                            12,716    11,720        996        8.5%
Used - Retail                   9,415     9,249        166        1.8
Used - Wholesale                6,061     5,902        159        2.7
Total Units Sold               28,192    26,871      1,321        4.9

Average Selling Price:
---------------------
New                          $ 28,099  $ 26,613    $ 1,486        5.6%
Used - Retail                  14,663    14,750       ($87)      (0.6)
Used - Wholesale                4,625     4,760      ($135)      (2.8)

Key Financial Data:
Gross Profit Margin              16.3%     16.1%
SG&A as a % of Sales             12.3%     12.7%
Operating Margin                  3.6%      3.1%
Pre-Tax Margin                    2.7%      2.2%
Total Retail Same-Store
 Sales                           (0.7%)    (6.2%)



LITHIA MOTORS, INC.
(In Thousands except per share and unit data)
 
Unaudited                  Twelve Months Ended        
---------                      December 31,            
                          ---------------------- Increase   % Increase
                             2003        2002    (Decrease) (Decrease)
                          ----------  ---------- ---------- ----------
New Vehicle Sales        $1,441,000  $1,218,364  $ 222,636       18.3%
Used Retail Vehicle Sales   725,547     715,760      9,787        1.4
Service, Body & Parts
 Sales                      251,316     216,382     34,934       16.1
Finance & Insurance          89,982      77,776     12,206       15.7
Fleet & Other Revenues        5,657      43,114    (37,457)     (86.9)
                          ----------  ----------  --------- ----------
Total Revenues            2,513,502   2,271,396    242,106       10.7
Cost of Sales             2,110,393   1,913,704    196,689       10.3
                          ----------  ----------  --------- ----------
Gross Profit                403,109     357,692     45,417       12.7
SG&A Expense                313,289     280,310     32,979       11.8
Depreciation/
 Amortization                 9,593       7,192      2,401       33.4
                          ----------  ----------  --------- ----------
Income from Operations       80,227      70,190     10,037       14.3
Flooring Interest Expense   (13,997)    (10,775)    (3,222)      29.9
Other Interest Expense       (6,081)     (5,985)       (96)       1.6
Other Income (Expense),
 net                           (951)       (589)      (362)      61.5
                          ----------  ----------  --------- ----------
Income from continuing
 operations before 
  income taxes               59,198      52,841      6,357       12.0
Income Tax Expense           23,561      20,480      3,081       15.0
Income Tax Rate                39.8%       38.8%
Income from continuing
 operations                  35,637      32,361      3,276       10.1
                          ----------  ----------  --------- ----------
Income (Loss) from
 discontinued operations, 
  net of income taxes           (90)        (45)       (45)     100.0
Net Income               $   35,547  $   32,316  $   3,231       10.0%
                         =========== =========== ========== ==========
Diluted Net income per
 share:
  Continuing Operations  $     1.92  $     1.84  $    0.08        4.3%
  Discontinued Operations      0.00        0.00
                          ----------  ----------
  Net Income             $     1.92  $     1.84  $    0.08        4.3%
                         =========== =========== ========== ==========
  Diluted Shares
   Outstanding               18,546      17,598        948        5.4%


Unit Sales:                   2003        2002
----------                 ----------  ----------
New                          53,804      46,929      6,875       14.6%
Used - Retail                41,451      40,781        670        1.6
Used - Wholesale             25,982      24,475      1,507        6.2
Total Units Sold            121,237     112,185      9,052        8.1

Average Selling Price:
New                      $   26,782  $   25,962  $     820        3.2%
Used - Retail                14,550      14,572       ($22)      (0.2)
Used - Wholesale              4,713       4,964      ($251)      (5.1)

Key Financial Data:
Gross Profit Margin            16.0%       15.7%
SG&A as a % of Sales           12.5%       12.3%
Operating Margin                3.2%        3.1%
Pre-Tax Margin                  2.4%        2.3%
Total Retail Same-Store
 Sales                          1.2%        1.1%


LITHIA MOTORS, INC.

Balance Sheet Highlights (Dollars in Thousands)
Unaudited
---------
                                  December 31, 2003  December 31, 2002
                                  -----------------  -----------------
   Cash & Cash Equivalents        $         74,408   $         15,932
   Trade Receivables(a)                     86,908             82,173
   Inventory                               445,281            445,908
   Assets Held for Sale                     20,408                  0
   Other Current Assets                      9,932             11,765
                                   ----------------   ----------------
Total Current Assets                       636,937            555,778

Real Estate, net                           164,676            118,696
Equipment & Leases, net                     62,637             58,215
Goodwill, net                              207,027            185,212
Other Assets                                31,505             24,148
                                  -----------------  -----------------
     Total Assets                 $      1,102,782   $        942,049
                                  =================  =================

   Floorplan Notes Payable        $        378,961   $        364,635
   Liabilities Held for Sale                13,045                  0
   Other Current Liabilities                84,865             64,835
                                  -----------------  -----------------
Total Current Liabilities                  476,871            429,470

Used Vehicle Flooring                       56,267             63,000
Real Estate Debt                            80,159             73,798
Other Long-Term Debt                        98,308             30,914
Other Liabilities                           32,251             24,874
                                  -----------------  -----------------

Total Liabilities                 $        743,856   $        622,056
                                  -----------------  -----------------

Shareholders' Equity                       358,926            319,993
                                  -----------------  -----------------

     Total Liabilities &
     Shareholders' Equity         $      1,102,782   $        942,049
                                  =================  =================

--  (a)Note: Includes contracts- in-transit of $44,70 and $41,493
       for 2003 and 2002.

Other Balance Sheet Data (Dollars in Thousands)

Current Ratio                                  1.3x               1.3x
LT Debt/Total Cap.  (Excludes
 Used - Vehicle Flooring)                       33%                25%
Working Capital                   $        160,066   $        126,308