Dealix Corporation Releases OEM Conquest Report - Ford and GM Dominate

REDWOOD CITY, Calif., Feb. 23, 2004 -- Dealix Corporation, the market expert and leader in automotive Internet marketing services, today announced the release of its "OEM Conquest Report." Developed by Dealix Business Intelligence(SM) (DBI), the report demonstrates how certain OEMs are winning the online customer acquisition war by partnering with Internet sales lead aggregators.

The study ranks the major OEMs, including Ford, GM, Toyota, Nissan, Honda, BMW, and others, by their readiness to respond to consumer interest at third party automotive websites. The study also shows how some OEMs may be ignoring over half the online market for their vehicles and losing it to competitors.

Dealix's vice president of business development, Patrick Stanton, commented, "By partnering with Dealix, Ford and GM are ensuring that every good prospect who is interested in their vehicles, no matter where he or she originates on the Web, is going to be delivered to one of their dealers. And, they're able to do this for as low as $200 per vehicle sold."

GM BuyPower's business unit manager, Steven C. Walbrun, explained why GM works with third party lead aggregators like Dealix: "We have had to work very aggressively to ramp up sales over the past few years, which has made us look at every possible sales opportunity. With 10-11% of all retail sales generated from third party auto sites, we need to be there. Simply put, this is the right strategy because it's the most cost-effective way to acquire new customers today."

President and COO of FordDirect, Steve St. Andre, affirmed why FordDirect has partnered with Dealix, "We want to cover all our bases when it comes to connecting with Ford prospects online. The Internet is not considered just another marketing channel. Internet leads are directly responsible for a growing number of Ford Motor Company monthly sales, many of which come from these strategic marketing relationships."

To learn more about this study or Dealix Business Intelligence(SM), contact: Mark Boyd, executive vice president of strategic development or Patrick Stanton, vice president of business development, at (800)903-1965.

About GMBuyPower

GMBuyPower was created by General Motors Corp., the world's largest vehicle manufacturer. With over 5,200 participating dealers nationwide, GMBuyPower provides consumers with service, information, and tools to help them find their vehicle of choice.

About FordDirect

FordDirect.com is a joint venture between Ford Motor Company and its Ford franchised dealers to provide information and online vehicle sales services directly to consumers. FordDirect allows consumers to choose, customize, locate and finance new and pre-owned vehicles using fast, secure and easy-to- use Internet technology. Launched in August 2000, FordDirect has more than 2,800 member dealers located in all 50 states.

About Dealix Corporation

Dealix Corporation, the expert and leader in automotive Internet marketing services, delivers thousands of serious vehicle buyers to automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates InvoiceDealers, one of the industry's leading auto buying portals and the single largest source of Internet sales leads processed through the Dealix Lead Trading Platform(SM) (LTP), a suite of proprietary technology products and services. The Dealix LTP processes over 1.9 million vehicle shoppers monthly from InvoiceDealers and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites. Dealix Corporation also provides market intelligence via its data analysis division, Dealix Business Intelligence(SM) (DBI). DBI's concise reports, derived from broad scale market data, provide insight into what's working and what isn't in the online automotive industry, giving Dealix partners a distinct competitive advantage.