CertainTeed Gears up Again With 2002 Daytona 500 Winner Ward Burton
VALLEY FORGE, Pa.--Feb. 2, 20043, 2004--CertainTeed Corporation, one of North America's leading building products manufacturers, expands its marketing partnership in 2004 with NASCAR Nextel Cup driver and 2002 Daytona 500 winner Ward Burton.For the fourth consecutive year, Burton will represent the entire CertainTeed line of building materials, including: roofing, siding, windows, insulation, fence, deck, railing, foundation systems and pipe products. As part of the partnership, Burton will appear on behalf of the company at 12 select NASCAR races at CertainTeed-sponsored hospitality venues as well as the company's Little Rock, Arkansas commercial roofing plant in April. More than 2,000 professional contractors and distributors are expected to attend.
"I'm proud to have CertainTeed as an on-going sponsor. Since 2001, they've been dedicated to my success -- something my fans and I really appreciate," said Burton. "Having grown up in a family construction business, I truly appreciate quality building materials -- especially those made by CertainTeed."
The strong partnership continues to be a great success through mutual support between CertainTeed and Burton. Burton's understanding of the building materials industry helps him relate well with CertainTeed contractors. By that same token, contractors enjoy meeting Burton and cheering him on during each race.
"Many of our contractors and distributors are big racing fans. Being involved with NASCAR is a great way to bring our customers together and show them our appreciation," says Mike Loughery, Communications Manager for the CertainTeed Exterior Products Group. "Burton is a perfect fit because of his understanding of our business. It makes NASCAR that much more fun when we can cheer for someone we know well."
This year, Burton sports the colors of a new team from behind the wheel of the No. 0 NetZero HiSpeed Chevrolet. During his career, he has earned seven pole positions, five victories, 24 Top-five finishes and 79 Top-10s in 322 Winston Cup starts. His most memorable victory came in 2002 when he captured the coveted Daytona 500. For the latest Ward Burton news, or to learn about upcoming events and how to purchase Ward Burton/CertainTeed Racing gear, go to www.certainteed.com/ward.
About CertainTeed Corporation
In 1904, George Brown founded the General Roofing Manufacturing Company in East St. Louis, Illinois. A decade later, the company slogan, 'Quality Made Certain, Satisfaction Guaranteed' became the inspiration for the CertainTeed name.
Today, CertainTeed is a leading North American manufacturer of vinyl and fiber cement siding; vinyl and composite decking, railing and fencing; vinyl windows and patio doors; residential, commercial, and mechanical insulation; residential and commercial roofing; pipe and foundation systems. Both homeowners and building professionals across the nation have grown to rely on CertainTeed for innovative, high quality, high performance products.
From its humble beginnings in East St. Louis, CertainTeed has become one of the nation's largest and most well respected manufacturers of building products. CertainTeed celebrates 100 years of leading the building industry with creative advancements, insightful solutions and unparalleled dedication to service. For more information, visit www.certainteed.com.