Lithia Motors to Present at Raymond James Institutional Conference March 3, 2004

MEDFORD, Ore.--Feb. 1, 20049, 2004--Lithia Motors, Inc. today announced that company management will present at the Raymond James 25th Annual Institutional Investors Conference being held in Orlando, Fla., at 9:15 a.m. EST on Wednesday, March 3, 2004. The presentation will cover Lithia's financial results and an overview of the company's strategy.

Listeners will need to register and listen at the following web address:

http://www.wallstreetwebcasting.com/webcast/rjii04

Password: viewer

Listeners should go to this site at least 15 minutes prior to the event to register and download and install any necessary software, Microsoft Windows Media Player or RealPlayer. Pre-registration is currently available. For those unable to listen to the live broadcast, a replay will be available for up to 30 days by accessing the above address. There is no charge to access the event.

A copy of the presentation will be available on Lithia Motors' website at www.Lithia.com.

About Lithia Motors Inc.

Lithia currently owns 148 franchises in California, Oregon, Washington, Nevada, Colorado, Idaho, South Dakota, Alaska, Texas and Nebraska and sells 25 brands of new vehicles at 79 stores and over the internet through "Lithia.com -- America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations.