Dale Jarrett Racing Adventure Reports 300% Increase in Second Quarter Sales

CHARLOTTE, N.C., Feb. 19, 2004 -- The Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) has announced record revenue of $722,589 in the second quarter of 2004 as compared to the same quarter in 2003 with revenue of $232,000. The net income for the quarter was $148,541 or .01 per share. These numbers include $63,000 of depreciation and amortization and a one-time charge of $43,000 for stock issuance. Without these non-cash items DJRT made over $250,000 of profit in the quarter. "It is certainly a step in the right direction as we continue to grow and improve our company and ultimately increase our shareholder's value," said Tim Shannon, President of Dale Jarrett Racing Adventure.

The Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) was created to fill the public's need for adventure, excitement and most importantly SPEED! The founders of DJRT have assembled the finest and most authentic equipment available, the most professional and creative staff and the fastest and most aggressive NASCAR driving school in the world. The Dale Jarrett Racing Adventure allows participants the thrill of getting behind the wheel of an actual race-driven, 600-hp NASCAR Nextel Cup stock car.

Winston Cup Champions Dale and Ned Jarrett along with Glenn Jarrett and ARCA racing series driver Jason Jarrett represent the school. The school is also represented by three-time NFL MVP quarterback Brett Favre.

DJRT is the only publicly traded driving school in the country and is dedicated to increasing shareholders' investment value.

For more information on Dale Jarrett Racing Adventure visit www.racingadventure.com or call 1-888-GO-RACE-1 (1-888-467-2231). For investor information contact: Tony Cupini @ 314-725-0770.