Davin Wheels Introduces Performance Wheel

FOR IMMEDIATE RELEASE

February 17, 2004

 

Contact:           Nicole Lowe, 160over90, nlowe@160over90.com,
215.732.3200 x125

 

Davin Wheels Races into the Performance Wheel Market with Speed

 

First Non-Spinning Wheel Introduced During NBA All-Star Weekend

 

PROVIDENCE, R.I. - Davin Wheels is venturing from the spinning heritage
that made it famous with the introduction of Speed, a non-spinning
performance wheel. Celebrities, athletes and special guests were treated
to a viewing of Davin's latest innovation during the National Basketball
Players Association All-Star Gala at Los Angeles Center Studios on
Saturday evening. 

 

Speed is a three-piece, rotary-forged wheel that boasts hub-centric
application to custom fit performance vehicles. It sets itself apart
from the performance wheel market with an exclusive one-spoke, carbon
fiber call out, which is available in red or black.  Davin's tradition
of superior design and engineering is evident in Speed's graphic
aluminum overlays, custom bolt head designs and painted inner rims that
minimize the appearance of unsightly brake dust build up.

 

"Davin pioneered the spinning wheel industry and has consistently
produced the most innovative and stylized product. With our 2004
collection, we wanted to truly surprise the auto enthusiast who was
wondering 'what's next' for Davin," said Darius Billings, director of
marketing, Davin Wheels. "By debuting Speed, a non-spinning, performance
wheel, we are introducing Davin to entirely new customer and we continue
to keep the industry on it toes - waiting for the next big thing from
Davin."

 

Speed is available in two styles, SP 1 and SP 2. SP 1 features a
five-spoke design, while SP 2 is designed with seven spokes. Each style
is available in 19-, 20- and 22-inch diameters with a chrome or painted
finish. Speed has a variety of fitments for Ferrari, Lamborghini,
Porsche, Corvette and Viper, as well as luxury performance vehicles like
Mercedes and BMW.

 

Davin's 2004 collection also includes the Davin Revolution 5.0, Davin
BLAK and Davin Wire.  Except for Speed, all Davin products feature its
patented freespin technology, which creates maximum rotation both when
the vehicle is moving and stationary. Speed and the entire 2004
collection can be purchased at select distributor in the United States
and Canada. For a list of distributors, please visit www.davinwheels.com
<http://www.davinwheels.com/> .

 

About Davin Wheel Company

Davin Wheels, founded in 1998, designs and manufactures high-end custom
wheels for the elite auto enthusiast. As the inventor of the world's
first continuous spinning wheel, Davin combines style and sophistication
with cutting-edge technology and design. Davin has revolutionized the
automotive aftermarket industry with patented applications and unique
business practices.

 

Davin first introduced its innovative spinning technology with the debut
of Revolution 1.0 at the LA Auto Show in January 2001. Since then, Davin
has sold out each subsequent Revolution line. In 2002, Davin introduced
the BLAK series as mid-tier, luxury sport custom product, which includes
the Onyx and Eclipse models. The Davin Wire series, created in
partnership with Dayton Wheel Products, launched in 2003.

 

Davin's spinning technology was patented in April 2003 by the United
States Patent and Trademark Office (Patent #6554370). Davin is a
privately-held company headquartered in Providence, R.I. Its clients
include Shaquille O'Neal, Jerry Rice, Master P, Benito Santiago, Terell
Owens and Roy Jones, Jr. 

 

For more information, please visit www.davinwheels.com or call
1-877-71-DAVIN.

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