Davin Wheels Races into the Performance Wheel Market with Speed; First Non-Spinning Wheel Introduced During NBA All-Star Weekend

PROVIDENCE, R.I.--Feb. 1, 20047, 2004--Davin Wheels is venturing from the spinning heritage that made it famous with the introduction of Speed, a non-spinning performance wheel. Celebrities, athletes and special guests were treated to a viewing of Davin's latest innovation during the National Basketball Players Association All-Star Gala at Los Angeles Center Studios on Saturday evening.

Speed is a three-piece, rotary-forged wheel that boasts hub-centric application to custom fit performance vehicles. It sets itself apart from the performance wheel market with an exclusive one-spoke, carbon fiber call out, which is available in red or black. Davin's tradition of superior design and engineering is evident in Speed's graphic aluminum overlays, custom bolt head designs and painted inner rims that minimize the appearance of unsightly brake dust build up.

"Davin pioneered the spinning wheel industry and has consistently produced the most innovative and stylized product. With our 2004 collection, we wanted to truly surprise the auto enthusiast who was wondering 'what's next' for Davin," said Darius Billings, director of marketing, Davin Wheels. "By debuting Speed, a non-spinning, performance wheel, we are introducing Davin to an entirely new customer and we continue to keep the industry on its toes - waiting for the next big thing from Davin."

Speed is available in two styles, SP 1 and SP 2. SP 1 features a five-spoke design, while SP 2 is designed with seven spokes. Each style is available in 19-, 20- and 22-inch diameters with a chrome or painted finish. Speed has a variety of fitments for Ferrari, Lamborghini, Porsche, Corvette and Viper, as well as luxury performance vehicles like Mercedes and BMW.

Davin's 2004 collection also includes the Davin Revolution 5.0, Davin BLAK and Davin Wire. Except for Speed, all Davin products feature its patented freespin technology, which creates maximum rotation both when the vehicle is moving and stationary. Speed and the entire 2004 collection can be purchased at select distributor in the United States and Canada. For a list of distributors, please visit www.davinwheels.com.

About Davin Wheel Company

Davin Wheels, founded in 1998, designs and manufactures high-end custom wheels for the elite auto enthusiast. As the inventor of the world's first continuous spinning wheel, Davin combines style and sophistication with cutting-edge technology and design. Davin has revolutionized the automotive aftermarket industry with patented applications and unique business practices.

Davin first introduced its innovative spinning technology with the debut of Revolution 1.0 at the LA Auto Show in January 2001. Since then, Davin has sold out each subsequent Revolution line. In 2002, Davin introduced the BLAK series as mid-tier, luxury sport custom product, which includes the Onyx and Eclipse models. The Davin Wire series, created in partnership with Dayton Wheel Products, launched in 2003.

Davin's spinning technology was patented in April 2003 by the United States Patent and Trademark Office (Patent #6554370). Davin is a privately-held company headquartered in Providence, R.I. Its clients include Shaquille O'Neal, Jerry Rice, Master P, Benito Santiago, Terell Owens and Roy Jones, Jr.

For more information, please visit www.davinwheels.com or call 1-877-71-DAVIN.