ARKONA Announces Integration with Honda

SALT LAKE CITY--Feb. 1, 20047, 2004--ARKONA Inc. (OTCBB: ARKN), the emerging company of choice in dealer management solutions for new and independent automobile dealerships, announces its integration of the ARKONA Dealership Management System (DMS) with Honda Motor Co. Honda, the second largest vehicle importer to the United States, and ARKONA have been working on this integration for several months to verify that data is accurately transferred to and from Honda's systems.

This new integration provides more than 1,500 Honda and Acura franchises with a more robust and cost-effective alternative to managing and exchanging information with Honda Motor Co. The ARKONA solution is designed with efficiency in mind so that data is only entered once from any data entry screen and is shared throughout all applications.

"With the release of Honda integration, ARKONA is poised to aggressively market its Web-based solution to Honda and Acura dealerships," said Richard Holland, president of ARKONA Inc. "Honda and Acura dealers will appreciate ARKONA's productivity tools and lower cost of ownership, while warranty clerks, parts and office personnel will appreciate the simple user interface and the powerful reporting features."

Honda and Acura dealers will immediately have the following capabilities with their ARKONA dealer management system:

-- Financial Statement Reporting - Submit monthly and annual financial statements

-- Repair Order - Submission of warranty claims and service repair orders

-- Parts Wholesale Comp - Ability to download wholesale eligible parts sales

-- Parts Orders - Transfer stock orders and supplemental orders

-- Parts Return - Download parts returns

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP). For more information visit the ARKONA Web site at www.arkona.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.