Richelle Parham Named VP, General Manager of Ad Agency Digitas Chicago

BOSTON--Feb. 1, 20046, 2004--Digitas Inc. announced today that Richelle Parham has been named Vice President/General Manager for the firm's Chicago office. Richelle, who relocates from Digitas' Boston headquarters, reports to Torrence Boone, Managing Director, Digitas-Chicago.

Richelle will oversee day-to-day operations of the Chicago office, assuming responsibilities for finance, staffing, human resources, technology and facilities. In addition, given her extensive relationship marketing and interactive experience, she will help drive key client relationships and new business development.

The Chicago office manages Digitas relationships with Allstate and Best Buy, among others.

"We are thrilled to have Richelle join the Chicago leadership team," said Boone. "She brings a rare combination of outstanding operational acumen and client relationship management expertise. She will be an important force in driving growth for Digitas in the Midwest."

Promoted through a series of positions since joining Digitas in 1994, Richelle most recently managed Digitas' relationship with InterContinental Hotels Group. Her experience base spans relationship and interactive marketing, content management, and web platforms/eCommerce across diverse clients, including Bayer Pharmaceuticals, AT&T Wireless and American Express.

Prior to joining Digitas, Richelle was with Citicorp units for several years.

Richelle, who has served on the steering committee for the United Way Young Leaders Society, received B.S. degrees both in Marketing, and Design and Merchandising from Drexel University.

About Digitas

Digitas is recognized as the leading relationship marketing services firm. Our unique combination of strategy consulting, technology consulting, and marketing agency services helps many of the world's leading companies attract, retain, and grow the most profitable customer relationships in their industries.

In business for 23 years, we are proud to have long-term relationships with such clients as American Express, AOL, AT&T, Delta Air Lines, and General Motors. Digitas employs approximately 1,100 people and has offices in Boston, Chicago, London, New York, and San Francisco.