CinemaNow Partners With Akimbo to Bring Video-On-Demand Service Directly To Television

MARINA DEL REY, Calif.--Feb. 1, 20046, 2004--CinemaNow Inc., a leader in IP-based video-on-demand distribution and technology, today announced it has partnered with Akimbo to make its vast library of video-on-demand content available for viewing on televisions. Akimbo, a new company launched earlier today at DEMO 2004, brings a broadband-delivered programming service to television, giving consumers new channels for high-quality movies, films, music and other video on-demand. Per the agreement, Akimbo will work directly with CinemaNow to co-market the Akimbo Service to existing CinemaNow customers.

"Allowing consumers to download and watch Internet-delivered content on their televisions is the next great frontier in digital distribution," said Bruce Eisen, executive vice president of CinemaNow. "We want to make it as easy as possible for consumers to view CinemaNow-delivered movies in their living rooms, and the Akimbo Service is both convenient and reasonably priced."

"CinemaNow has one of the best selections of movies on the Internet, and we're proud to feature the company as one of our premier charter content providers," said Steve Shannon, Akimbo founder and executive vice president of sales and marketing. "Creating a CinemaNow channel on the Akimbo Service will allow CinemaNow to gain new subscribers while extending new benefits to existing ones."

The CinemaNow film library contains more than 4,200 feature length films, shorts, music concerts and television programs from more than 150 licensors. CinemaNow content is made available in Microsoft's Windows Media Video 9 Series format and is protected by Microsoft's Windows Media Digital Rights Management (DRM) software in conjunction with CinemaNow's PatchBay(TM) technology. Akimbo and CinemaNow will integrate their respective services to take advantage of CinemaNow's PatchBay infrastructure and DRM licensing engine.

About Akimbo

Akimbo delivers broadcast-quality video programs to any television via a broadband-Internet connection. The Akimbo Service with the Akimbo Player let consumers choose from thousands of hours of programs specifically suited to their tastes, so they can watch them whenever they choose. The Akimbo Player stores 200 hours of video that is ready for playback. By partnering with Akimbo, video providers have a new opportunity to cost-effectively reach targeted audiences without creating new infrastructure. Akimbo has partnerships with leading providers of specialty video to deliver more than 50 categories of unique entertainment, including themes like health and fitness, sports, education, youth, foreign language, cooking and medicine. With offices in Los Angeles and San Mateo, Calif., Akimbo is a privately held company funded by Draper Fisher Jurvetson, Sprout Group and Zone Ventures. The company is founded and managed by executives from ReplayTV, Macromedia, CNET, mySimon, Microsoft and Apple. For more information, visit www.akimbo.com.

About CinemaNow

CinemaNow, Inc. (www.cinemanow.com) is the global leader in Internet-based video-on-demand (VOD) and subscription video-on-demand (SVOD) distribution and technology. Through its growing list of content partners including 20th Century Fox, Disney, Lions Gate, MGM, Miramax and Warner Bros., the CinemaNow Web site has become the premier destination for the authorized downloading and streaming of feature films on the Internet. CinemaNow has also developed PatchBay(TM), a proprietary video-on-demand content distribution and management system that runs the CinemaNow Web site, and is available as a licensable technology solution. CinemaNow is majority owned by Lions Gate Entertainment (AMEX: LGF).