Harris Interactive AutoVibes Audio Conference
ROCHESTER, N.Y., Feb. 11, 2004 -- WHAT: Harris Interactive Audio Conference on the AutoVibes Report: New Vehicle Launch Tracking Service WHO SHOULD ATTEND: THOSE WHO ARE TRYING DO ANY OF THE FOLLOWING: - Create new vehicle "buzz" in the marketplace - Build pre-launch momentum for your new introduction - Learn what type of consumers are considering purchasing your new entry - Measure the impact your new advertising campaign has on consumers - Track vehicle owners checking a competitor's entry - Capture "buzz" created by new concept car at a recent auto show WHEN: Wednesday, February 25, 2004, 1:30 to 2:30 PM, EST PRESENTERS: Scott D. Upham, Senior Vice President Harris Interactive Automotive & Transportation Research Group; David Duganne, Senior Research Manager Harris Interactive Business and Consumer Research; Rick Wainschel, Director, Marketing Research, Kelley Blue Book. TO REGISTER: Visit http://www.harrisinteractive.com/solutions/vert_auto_confcall.asp or call 1-877-919-4765. * * Once registered, you will receive an email containing the call-in information and presentation a few days prior to the event. Please feel free to ask others to join you on the call and to forward this invitation to others who may be interested.
AutoVibes is an exclusive Internet-based early warning product that takes advantage of Harris Interactive's online consumer research knowledge and expertise and Kelley Blue Book's popular vehicle research website to track consumer vehicle awareness, familiarity, consideration and "buzz" on over 30 new vehicle models in the U.S. market.
About Harris Interactive(R)
Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll(R), and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, U.S.A., Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research through wholly owned subsidiaries-London-based HI Europe (www.hieurope.com) and Tokyo-based Harris Interactive Japan-as well as through the Harris Interactive Global Network of local market- and opinion-research firms, and various U.S. offices. EOE M/F/D/V
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