Lithia Motors Alters Time for the Full-Year and Fourth Quarter 2003 Earnings Conference Call

MEDFORD, Ore.--Feb. 6, 2004--Lithia Motors, Inc. will host its fourth quarter and year-end 2003 earnings conference call one hour earlier than previously scheduled. The new time will be Tuesday, Feb. 24 at 7 a.m. PT, 8 a.m. MT, 9 a.m. CT and 10 a.m. ET.

How to Participate:

Domestic and International Calls: 973-582-2700

Please call in at least 10 minutes prior to the beginning of the call.

To listen LIVE on our website or for REPLAY: Log-on to www.Lithia.com -- Go to Investor Relations -- and click on the Conference Call Icon.

A playback of the conference call will be available on Feb. 24, 2004, after 11:00 a.m., Pacific time, through March 5, 2004. The playback can be accessed by calling 973-341-3080 (access code: 4450663) or by visiting the Investor Relations section of the Lithia Motors website; www.Lithia.com.

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 25 brands of new vehicles and operates 79 stores and 148 franchises in 12 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 91,478 new and used vehicles and had $2.38 billion in total revenue in 2002.

For additional information on Lithia Motors, contact: Jeff DeBoer, senior VP and chief financial officer 541-776-6868 (E-mail: invest@lithia.com) or Dan Retzlaff, director investor relations at 541-776-6819 (dretzlaff@lithia.com) or log-on to: www.lithia.com -- go to About Lithia -- Investor Relations