Dale Jarrett Racing Adventure Teams with Access Marketing and NASCAR for Drive for Diversity Test

CHARLOTTE, N.C., Feb. 5, 2004 -- The Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) has announced that the Drive for Diversity test last month was a huge success. NASCAR is supporting Drive for Diversity, a program run by Access Marketing and Communication, a multicultural marketing concern. The program is aimed at minority and female drivers who will be financed, developed and ultimately promoted through the ranks. The goal is to develop talent for the Nextel Cup Series, formerly called the Winston Cup Series.

"We are extremely proud that Access Marketing and NASCAR have asked us to perform this test in our racecars to assist in finding their future superstars. We were surprised at how effective the test was in determining talent and look forward to future events. For these men and women the day at the track is probably the most important day of their life and we take that very seriously in giving them the right equipment to demonstrate their individual talents," said Tim Shannon, President of Dale Jarrett Racing Adventure.

The Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) was created to fill the public's need for adventure, excitement and most importantly SPEED! The founders of DJRT have assembled the finest and most authentic equipment available, the most professional and creative staff and the fastest and most aggressive NASCAR driving school in the world.

DJRT is the only publicly traded driving school in the country and is dedicated to increasing shareholders' investment value. The Dale Jarrett Racing Adventure allows participants the thrill of getting behind the wheel of an actual race-driven, 600-hp NASCAR Winston Cup stock car.

Winston Cup Champions Dale and Ned Jarrett along with Glenn Jarrett and Arca racing series driver Jason Jarrett represent the school. The school is also represented by three-time NFL MVP quarterback Brett Favre.

For more information on Dale Jarrett Racing Adventure visit www.racingadventure.com or call 1-888-GO-RACE-1 (1-888-467-2231). For investor information contact: Tony Cupini @ 314-725-0770.