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Dollar Thrifty Automotive Group Reports Fourth Quarter and Full Year Earnings; Record Fourth Quarter Revenue Increases 21 Percent

TULSA, Okla., Feb. 5, 2004 -- Dollar Thrifty Automotive Group, Inc. reported results for the fourth quarter and year ended December 31, 2003. Total revenue for the fourth quarter was a record $302.9 million, up 21.0 percent from the prior year's fourth quarter. The net loss for the fourth quarter was $8.4 million, or $.33 per diluted share. As previously announced, during the fourth quarter DTG commenced implementation of Emerging Issues Task Force No. 02-16 "Accounting by a Customer (Including a Reseller) for Certain Consideration Received from a Vendor" ("EITF 02-16"). The application of this new accounting method resulted in a $13.3 million, or $.52 per share, non-cash reduction in fourth quarter results. Excluding the negative non-cash impact of EITF 02-16, the Company would have earned $4.8 million, or $.19 per diluted share in the fourth quarter compared to a loss of $4.0 million, or $.16 per diluted share in the prior year's fourth quarter. The prior year fourth quarter loss included $.09 per share in charges related to the implementation of the Company's new operating structure.

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For the year ended December 31, 2003, the Company's revenue was a record $1.23 billion, an 8.4 percent increase from the prior year. Net income was $19.8 million, or $.78 per diluted share. Excluding the negative non-cash impact of implementing EITF 02-16, net earnings for the year would have been $33.1 million, or $1.30 per diluted share compared to $1.88 per diluted share earned in 2002.

The strong fourth quarter revenue growth was driven by a 35.8 percent increase in vehicle rental revenue resulting from strong volume increases. Total rental days increased by 35.2 percent with same store rental days up 13.8 percent while franchise acquisitions and greenfield stores contributed another 21.4 percent to rental day growth. Vehicle leasing revenue declined from last year's fourth quarter primarily due to a shift of vehicles from franchise to corporate operations resulting from franchise acquisitions and to lower lease rates.

DTG continues to execute on the key element of its growth strategy of acquiring both Dollar and Thrifty franchises in key U.S. and Canadian markets. During the fourth quarter, DTG acquired the Thrifty franchise operations in Las Vegas, Memphis, Detroit, Cleveland and Hartford, Connecticut, and opened greenfield operations for both Dollar and Thrifty at the Richmond, Virginia, airport. On January 12, 2004 the Company announced the acquisition of the Vancouver Dollar franchise which completes the franchise acquisition program in major Canadian markets. In addition, during the first quarter 2004, DTG acquired the Thrifty franchise operation in Greensboro, North Carolina, and both the Dollar and Thrifty franchise operations in Aspen, Colorado.

"We were pleased with the Company's fourth quarter results and the success of our new operating model," Gary Paxton, President and Chief Executive Officer, said. "We made impressive progress on the franchise acquisition initiative, achieved excellent same store growth and operated the vehicle fleet at a record fourth quarter utilization rate of 84.7 percent, while achieving the first quarterly increase in revenue per day this year. Our new operating model of managing both brands together and our ability to react quickly to market opportunities resulted in strong fourth quarter performance.

"2003 was a year of significant accomplishments for DTG," Paxton said. "We implemented a new operating model and organizational structure which provides for increased efficiencies. These savings have allowed us to invest in improved IT systems, marketing initiatives, and infrastructure to facilitate additional growth. Also during the year, DTG acquired franchise locations in 22 key U.S. and Canadian markets and opened six U.S. greenfield locations which together will add approximately 15,000 vehicles on an annualized basis to our rental fleet. Also, we developed and implemented a dual franchising model and initiated a share buyback program while improving our overall financial strength. We will continue to build on the momentum we have established and focus on providing our customers with an exceptional car rental value every time."

During the fourth quarter, DTG purchased 153,800 shares under its two-year $30 million share repurchase program. Since announcing the program in July, DTG repurchased 236,000 shares at a total cost of approximately $6.0 million.

Adoption of New Accounting Method (EITF 02-16)

During the fourth quarter the Company commenced implementation of EITF 02-16 for accounting for purchase and promotion payments received from its primary vehicle supplier. This new accounting method became effective for the Company in the fourth quarter as a result of an amendment to the vehicle supply agreement ("VSA"). This amendment did not impact the economic terms of the VSA, but provided the Company additional flexibility in managing its vehicle purchases. The transition rules for EITF 02-16 (Issue 2) require that this new accounting method be applied prospectively and do not provide for cumulative effect treatment as would normally be permitted for a change in accounting.

Under EITF 02-16, payments received under the VSA must be accounted for as a reduction of the cost of vehicles acquired and recognized over the lives of the vehicles as a reduction of vehicle depreciation expense. The previous accounting treatment was to recognize these payments as a reduction of direct vehicle and operating expenses on a straight-line basis over the 12-month model year in which they were received. Under the new accounting method, the payments will be recognized over a 19- to 20- month period during which the related model year vehicles are cycled through the fleet. The new method of accounting does not impact the Company's cash flow as the timing of payments under the VSA did not change. The application of this new accounting method resulted in a $.52 per share reduction in fourth quarter results. The Company estimates an additional $.10 per share reduction in 2004 results due to this accounting change.

The earnings of the Company since its initial public offering in December 1997 would be substantially the same under either accounting method when consistently applied. Table 4 is provided at the end of this press release which reflects these comparisons for 1998 through 2003 with reconciliations to reported earnings. To facilitate year-over-year comparisons, Table 1 is provided with this press release that presents pro forma fourth quarter and full year 2003 results excluding the impact of this accounting change with appropriate reconciliation to reported results.

Outlook

The Company expects continued growth in travel in 2004 as the economy improves. The Company estimates 2004 earnings per share in the range of $1.60 to $1.90 based on achieving six to eight percent growth in same store rental days as compared to 2003, achieving flat to a one percent increase in revenue per day (pricing), consistent with the year-over-year improving trend achieved during the fourth quarter, and the impact of franchise acquisitions completed in 2003. "While we are somewhat cautious regarding first quarter pricing, rental demand is strong and several of our larger competitors have announced price increases beginning mid-February," Paxton said. "We are continuing to aggressively pursue franchise acquisitions which should provide a boost to long-term results."

The Dollar Thrifty Automotive Group, Inc. fourth quarter/full year 2003 earnings conference call and live audio Web cast will be held on Thursday, February 5, 2004, at 9:00 a.m. (central time). Those interested in listening to the conference call live may access the call via Web cast at the corporate Web site, www.dtag.com , or by dialing 800-619-5712 (domestic) or 210-234-8002 (international). An audio replay of the conference call will be available through February 19, 2004, by calling 888-566-0059 (domestic) or 402-998-1171 (international). The ID and pass code for both the domestic and international replay is "Dollar Thrifty." The replay will also be available via the corporate Web site for one year.

The Dollar Thrifty Automotive Group Annual Meeting of Stockholders will be held on May 21, 2004, at 11:00 a.m. (central time) at the Williams Presentation Center Theatre, 2 East First Street, Tulsa, Oklahoma.

Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission, Value Every Time, the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value- conscious travelers in approximately 70 countries. Dollar and Thrifty have approximately 800 corporate and franchised locations in the United States and Canada, and they have operations at most major airports. The Company's more than 7,000 employees are located mainly in North America, but global service capabilities exist through an ever expanding franchise network. For additional information, visit www.dtag.com .

Some of the statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Dollar Thrifty Automotive Group, Inc. believes such forward-looking statements are based upon reasonable assumptions, such statements are not guarantees of future performance and certain factors could cause results to differ materially from current expectations. These factors include: price and product competition; economic and competitive conditions in markets and countries where the companies' customers reside and where the companies and their franchisees operate; airline travel patterns; changes in capital availability or cost; costs and other terms related to the acquisition and disposition of automobiles; costs of conducting business and changes in structure or operations; and certain regulatory and environmental matters. Should one or more of these risks or uncertainties, among others, materialize, actual results could vary from those estimated, anticipated or projected. Dollar Thrifty Automotive Group, Inc. undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time.

                                                                     Table 1

                  Dollar Thrifty Automotive Group, Inc.
                   Consolidated Statement of Operations
                          with Reconciliation to
              Pro Forma Consolidated Statement of Operations
             (In thousands, except share and per share data)
                                Unaudited

To facilitate year over year comparisons, the following schedule provides results for the three months and year ended December 31, 2003, with reconciliation to pro forma results excluding the impact of implementing EITF 02-16 in the fourth quarter of 2003.

                                 Three Months Ended       Three Months Ended
                                 December 31, 2003        December 31, 2002

                               As    EITF 02-16    Pro
                           Reported  Adjustment   Forma
   Revenues:
     Vehicle rentals       $263,359     $---     $263,359     $193,886
     Vehicle leasing         23,837      ---       23,837       40,832
     Fees and services       10,914      ---       10,914       12,345
     Other                    4,743      ---        4,743        3,238
       Total revenues       302,853      ---      302,853      250,301

   Costs and Expenses:
     Direct vehicle and
      operating             156,376  (26,598)     129,778       97,299
     Vehicle
      depreciation and
      lease charges, net     87,351    4,476       91,827       93,139
     Selling, general
      and administrative     48,085      ---       48,085       43,124
     Interest expense,
      net                    22,754      ---       22,754       23,083
       Total costs
        and expenses        314,566  (22,122)     292,444      256,645

   Income/(loss) before
    income taxes            (11,713)  22,122       10,409       (6,344)

   Income tax
    expense/(benefit)        (3,266)   8,849        5,583       (2,295)

   Net income/(loss)        $(8,447) $13,273       $4,826      $(4,049)

   Earnings/(loss) per
    share:
     Basic                   ($0.34)   $0.54        $0.20       ($0.17)
     Diluted                 ($0.33)   $0.52        $0.19       ($0.16)

   Weighted average
    number of shares
    outstanding:
     Basic               24,682,355            24,682,355   24,357,612
     Diluted             25,831,161            25,831,161   24,945,477

                                    Year Ended               Year Ended
                                 December 31, 2003        December 31, 2002

                               As    EITF 02-16    Pro
                           Reported  Adjustment   Forma
   Revenues:
     Vehicle rentals     $1,014,121     $---   $1,014,121     $897,384
     Vehicle leasing        144,368      ---      144,368      168,792
     Fees and services       54,149      ---       54,149       56,237
     Other                   15,248      ---       15,248       10,781
       Total revenues     1,227,886      ---    1,227,886    1,133,194

   Costs and Expenses:
     Direct vehicle and
      operating             515,273  (26,598)     488,675      416,954
     Vehicle depreciation
      and lease charges,
      net                   396,497    4,476      400,973      367,752
     Selling, general and
      administrative        189,575      ---      189,575      177,562
     Interest expense, net   89,296      ---       89,296       93,427
       Total costs and
        expenses          1,190,641  (22,122)   1,168,519    1,055,695

   Income before income
    taxes                    37,245   22,122       59,367       77,499

   Income tax expense        17,405    8,849       26,254       30,668

   Net income               $19,840  $13,273      $33,113      $46,831

   Earnings per share:
     Basic                    $0.81    $0.54        $1.35        $1.93
     Diluted                  $0.78    $0.52        $1.30        $1.88

   Weighted average number
    of shares outstanding:
     Basic               24,537,787            24,537,787   24,274,985
     Diluted             25,393,581            25,393,581   24,894,381

                                                                     Table 2

                  Dollar Thrifty Automotive Group, Inc.
                   Consolidated Statement of Operations
             (In thousands, except share and per share data)
                                Unaudited

                                       Three months ended       As % of
                                          December 31,       Total revenues
                                        2003        2002      2003    2002
  Revenues:
    Vehicle rentals                    $263,359    $193,886   87.0%   77.5%
    Vehicle leasing                      23,837      40,832    7.9%   16.3%
    Fees and services                    10,914      12,345    3.6%    4.9%
    Other                                 4,743       3,238    1.5%    1.3%
      Total revenues                    302,853     250,301  100.0%  100.0%

  Costs and Expenses:
    Direct vehicle and operating        156,376      97,299   51.6%   38.9%
    Vehicle depreciation and lease
     charges, net                        87,351      93,139   28.9%   37.2%
    Selling, general and
     administrative                      48,085      43,124   15.9%   17.2%
    Interest expense, net                22,754      23,083    7.5%    9.2%
      Total costs and expenses          314,566     256,645  103.9%  102.5%

  Loss before income taxes              (11,713)     (6,344)  (3.9%)  (2.5%)

  Income tax benefit                     (3,266)     (2,295)  (1.1%)  (0.9%)

  Net loss                              $(8,447)    $(4,049)  (2.8%)  (1.6%)

  Loss per share:
    Basic                                ($0.34)     ($0.17)
    Diluted                              ($0.33)     ($0.16)

  Weighted average number
   of shares outstanding:
    Basic                            24,682,355  24,357,612
    Diluted                          25,831,161  24,945,477

                                           Year ended           As % of
                                          December 31,       Total revenues
                                        2003        2002      2003    2002
  Revenues:
    Vehicle rentals                  $1,014,121    $897,384   82.6%   79.2%
    Vehicle leasing                     144,368     168,792   11.8%   14.9%
    Fees and services                    54,149      56,237    4.4%    5.0%
    Other                                15,248      10,781    1.2%    0.9%
      Total revenues                  1,227,886   1,133,194  100.0%  100.0%

  Costs and Expenses:
    Direct vehicle and operating        515,273     416,954   42.0%   36.8%
    Vehicle depreciation and lease
     charges, net                       396,497     367,752   32.3%   32.5%
    Selling, general and
     administrative                     189,575     177,562   15.4%   15.7%
    Interest expense, net                89,296      93,427    7.3%    8.2%
      Total costs and expenses        1,190,641   1,055,695   97.0%   93.2%

  Income before income taxes             37,245      77,499    3.0%    6.8%

  Income tax expense                     17,405      30,668    1.4%    2.7%

  Net income                            $19,840     $46,831    1.6%    4.1%

  Earnings per share:
    Basic                                 $0.81       $1.93
    Diluted                               $0.78       $1.88

  Weighted average number
   of shares outstanding:
    Basic                            24,537,787  24,274,985
    Diluted                          25,393,581  24,894,381

                                                                     Table 3

                  Dollar Thrifty Automotive Group, Inc.
                  Selected Operating and Financial Data

                                       Three months ended     Year ended
                                        December 31, 2003  December 31, 2003

  OPERATING DATA:

  Vehicle Rental Data: (includes new
   stores)

     Average number of vehicles operated       81,928           80,302
        % change from prior year                29.8%            15.9%
     Number of rental days                  6,385,420       24,654,084
        % change from prior year                35.2%            17.1%
     Vehicle utilization                        84.7%            84.1%
        Percentage points change from
         prior year                          3.4 p.p.         0.8 p.p.
     Average revenue per day                   $41.24           $41.13
        % change from prior year                 0.4%            (3.5%)
     Monthly average revenue per vehicle       $1,072           $1,052
        % change from prior year                 4.7%            (2.6%)

  Same Store Vehicle Rental Data:
   (excludes new stores)

     Average number of vehicles operated       68,865           72,565
        % change from prior year                 9.1%             4.8%
     Number of rental days                  5,375,215       22,316,989
        % change from prior year                13.8%             6.0%

  Vehicle Leasing Data:

     Average number of vehicles leased         18,771           26,917
        % change from prior year               (37.4%)          (12.9%)
     Monthly average revenue per vehicle         $423             $447
        % change from prior year                (6.8%)           (1.8%)

  FINANCIAL DATA: (in millions)

     Non-vehicle depreciation and
      amortization                                 $6              $21
     Non-vehicle capital expenditures
      (excludes acquisitions)                       9               22
     Cash paid for/(refund of) income taxes       (46)             (68)

                       Selected Balance Sheet Data
                              (In millions)

                                                     December 31,
                                                 2003            2002
                                             (Unaudited)

     Cash and cash equivalents                   $192             $143
     Restricted cash and investments              537              335
     Revenue-earning vehicles, net              2,137            2,007

     Total debt                                 2,442            2,224
     Stockholders' equity                         533              499

                                                                     Table 4

                  Dollar Thrifty Automotive Group, Inc.

The following is a summary of results for the six years ended December 31, 2003, as reported compared to pro forma results excluding the impact of applying EITF 02-16 in the fourth quarter of 2003 and compared to pro forma results had EITF 02-16 been applied to all prior periods.

                                  Years Ended December 31,
                  2003     2002       2001      2000       1999      1998
                           (in thousands except per share data)

  Pre-tax income:
  As reported    $37,245  $77,499    $26,217  $136,476   $106,560   $68,894

  Transition
   impact of
   applying
   EITF 02-16
   in fourth
   quarter of
   2003           22,122      ---        ---       ---        ---       ---

  Pro forma
   applying
   previous
   accounting
   method to
   all periods    59,367   77,499     26,217   136,476    106,560    68,894

  (Increase)/
   Decrease in
   expenses         (787)    (412)       907      (723)     1,337      (203)

  Pro forma
   applying
   EITF 02-16
   to all prior
   periods       $58,580  $77,087    $27,124  $135,753   $107,897   $68,691

  Diluted Earnings
   Per Share:
  As reported      $0.78    $1.88      $0.57     $3.18      $2.43     $1.56

  Pro forma
   applying
   previous
   accounting
   method
   to all
   periods         $1.30    $1.88      $0.57     $3.18      $2.43     $1.56

  Pro forma
   applying
   EITF 02-16
   to all prior
   periods         $1.29    $1.87      $0.59     $3.16      $2.47     $1.55
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