BMW 760i to Debut at Chicago Auto Show
BMW 760i:
The Ultimate Luxury Driving Machine - Now In a Performance Version
Woodcliff Lake, New Jersey, February 4, 2004…Following the success of BMW's flagship 7
Series models, the new 760i is being introduced at the Chicago Auto Show as the ultimate-
performance version of the award-winning 745i. Starting where the 745i leaves off, the 760i adds
the 6.0-liter V-12 direct injection 438-horsepower engine of the 760Li, massive 20-inch double-
spoke performance wheels, and a host of new features. This is the first time a short-wheelbase 7
Series has been available in the US with 12-cylinders, an expression of the ultimate driving
experience. It will retail for an MSRP of $110,495, including destination and handling.
The V-12 powering the new 760i is the same smooth direct-injection power plant offered in the
760Li, delivering a monumental 438 horsepower and 444 lb-ft. of torque, derived from 6.0 liters of
displacement, 4 overhead camshafts and 4 valves per cylinder. Its 12 cylinders are arranged in a
60° "vee" of two cylinder banks that are perfectly balanced; combined with the relatively even
power pulses of so many cylinders, results in a supremely smooth propulsion unit. This stunning
power plant can propel the 760i to 60 mph in only 5.4 seconds.
Like all 7 Series models, the 760i comes standard with an advanced STEPTRONIC 6-speed
automatic transmission. 6-Speeds enables the transmission to always find exactly the right gear
for the right situation. STEPTRONIC allows the driver to shift, using buttons on the sport steering
wheel, to select whatever gear is desired for more hands-on driving. The many innovations of this
lightweight and compact premium unit include Mechatronic controls, which combine hydraulic and
mechanical elements and reduce external wiring, and Standby Control, which reduces fuel
consumption and the tendency to creep during idling in gear, and an electric driver interface.
The double-spoke performance wheels (style 149) in sizes 9 x 20-inch front, 10 x 20-inch rear,
are mated to 245/40 R20 front and 275/35 R20 rear performance tires capable of sure-footed grip
all the way up to the 7's maximum speed of 149 mph.
The 760i contains numerous features that are either optional or not available on the 745i, such as
self-leveling rear suspension, electronic damping control (EDC), sport steering wheel with
STEPTRONIC controls, 20-way front Comfort Seats with Active Support and Active Ventilation,
seat heating in front and rear seats, Logic-7 premium Hi-Fi system with 6-CD changer, pearl
leather seats, and high-gloss dark-wood trim, along with a "V12" logo on the front side panels and
wider front grille surrounds.
Some of the features common to all BMW 7 Series models are Bi-xenon headlights with dynamic
auto-leveling, park-distance control, rain-sensing windshield wipers, DVD-based navigation,
hands-free integrated cell phone, generously sized ventilated disc brakes (348 mm/13.6 in. at the
front and 345 mm/13.7 in. at the rear), Active Roll Stabilization, Variable-ratio, variable-assist,
rack-and-pinion Servotronic power steering, self-leveling rear suspension, soft-close trunk-lid, as
well as Dynamic Traction Control (DTC).
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE
Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States
has grown to include marketing, sales, and financial service organizations for the BMW brand, the
MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design
firm in California; a technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 Sports
Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks
of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW
motorcycle retailers, 73 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers.
BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South
America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com
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Journalist note: Information about the BMW Group and its products is available to journalists on-
line at the BMW Group PressClub at the following address: www.press.bmwgroup.com.
