Mitsubishi Motors Reports January 2004 Sales
Company Kicks Off Campaign for All-New 2004 Galant
CYPRESS, Calif., Feb. 3 -- Mitsubishi Motors North America, Inc. (MMNA) today reported January 2004 sales of 15,821 units, a 33 percent decrease compared to sales in January 2003.
"Mitsubishi Motors is heading into 2004 with the strongest product line ever and a new 10-year/100,000-mile warranty," said Michael M. Tocci, senior vice president, sales, distribution and fleet, MMNA Sales Division. "The all- new, bigger and faster 2004 Galant, which was only officially launched on January 19, is off to an exceptionally strong start. January Galant sales were up 46 percent from December and consumer curiosity has been peaked further by Galant's outstanding performance in our dramatic, groundbreaking Super Bowl comparison commercial."
The new Galant advertising campaign kicked off Sunday during the Super Bowl and features the results of recent independent testing performed by AMCI on a new 2004 Mitsubishi Galant GTS V6 and a similarly equipped Toyota Camry XLE V6 and Honda Accord EX V6. Consumers were directed to SeeWhatHappens.com to see the end of the ad and the test results. The Galant placed first in five out of nine AMCI evaluations that tested vehicle attributes such as acceleration, braking and handling, and Galant tied for first in two others. In a 24-hour period after the ad aired, traffic to SeeWhatHappens.com roughly equaled an average months' entire traffic to the main Mitsubishicars.com Web site.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States, Canada, Mexico and Puerto Rico. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of nearly 700 dealers throughout North America. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com .
Following is the sales breakdown for January 2004:
2004 2003 2004
JAN CYTD JAN CYTD JAN CYTD
ECLIPSE COUPE 1,334 1,334 2,162 2,162 -38.3% -38.3%
ECLIPSE SPYDER 712 712 1,067 1,067 -33.3% -33.3%
LANCER 2,864 2,864 3,841 3,841 -25.4% -25.4%
LANCER EVOLUTION 360 360 -- -- 0.0% 0.0%
LANCER SPORTBACK 75 75 -- -- 0.0% 0.0%
MIRAGE COUPE -- -- 33 33 -100.0% -100.0%
MIRAGE SEDAN -- -- -- -- 0.0% 0.0%
GALANT 3,767 3,767 8,082 8,082 -53.4% -53.4%
DIAMANTE 665 665 1,034 1,034 -35.7% -35.7%
TOTAL CAR 9,777 9,777 16,219 16,219 -39.7% -39.7%
OUTLANDER 1,673 1,673 3,629 3,629 -53.9% -53.9%
MONTERO SPORT 1,190 1,190 2,728 2,728 -56.4% -56.4%
ENDEAVOR 2,436 2,436 -- -- 0.0% 0.0%
MONTERO 745 745 1,151 1,151 -35.3% -35.3%
TOTAL SUV 6,044 6,044 7,508 7,508 -19.5% -19.5%
TOTAL 15,821 15,821 23,727 23,727 -33.3% -33.3%
US Assembled
Cars (1): 5,813 5,813 11,311 11,311 -48.6% -48.6%
Imported
Cars (2): 3,964 3,964 4,908 4,908 -19.2% -19.2%
US Assembled
Truck/SUV (3): 2,436 2,436 -- -- 0.0% 0.0%
Imported
Truck/SUVs (4): 3,608 3,608 7,508 7,508 -51.9% -51.9%
US Assembled
Vehicles: 8,249 8,249 11,311 11,311 -27.1% -27.1%
Imported Vehicles: 7,572 7,572 12,416 12,416 -39.0% -39.0%
(1) Galant, Eclipse, Eclipse Spyder
(2) Lancer, Lancer Sportback, Lancer Evolution, Diamante, Mirage Coupe,
Mirage Sedan
(3) Endeavor
(4) Montero, Montero Sport, Outlander
Selling Days MTD YTD
January 2004 26 26
January 2003 25 25
http://www.Mitsubishicars.com