Ford's F-Series Truck Posts January Sales Record
* F-Series' January sales were 61,979 - up 10 percent compared with a year ago. * Sport utility vehicles were up 6 percent compared with a year ago. * Ford's overall January sales were down 5 percent on lower sales of passenger cars.
DEARBORN, Mich., Feb. 3 -- Ford's F-Series truck posted record January sales of 61,979, up 10 percent compared with a year ago. January was the fifth month in a row F-Series achieved a double-digit sales increase -- a streak coinciding with the introduction of the all-new F-150 -- and the third month in the last five F-Series set a monthly sales record. The all-new F-150 has collected 19 major awards for product excellence.
Overall, U.S. customers purchased or leased 230,036 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in January, down 5 percent compared with a year ago, primarily reflecting lower sales of passenger cars (down 14 percent). Truck sales essentially were equal to a year ago.
"We're committed to pursuing a product and marketing strategy that will result in stronger retail sales performance," said Jim O'Connor, Ford group vice president, North America Marketing, Sales, and Service. "Today, we are benefiting from the all-new F-150 and a strong lineup of sport utility vehicles. By year-end, we expect to see stronger retail performance in passenger cars."
Sales of sport utility vehicles were 6 percent higher than a year ago, including Lincoln Aviator (up 39 percent), Lincoln Navigator (up 14 percent), Volvo XC90 (up 57 percent), and Land Rover Range Rover (up 23 percent).
In 2004, the company will introduce a redesigned Ford Focus, all-new mid- size sedans (Ford Five Hundred and Mercury Montego), and all-new Ford Mustang. In addition, the company will introduce a redesigned Ford Escape (including a hybrid version) and all-new crossover sport utility vehicle (Ford Freestyle).
FORD MOTOR COMPANY JANUARY 2004 U.S. SALES
January Month % January CYTD %
2004 2003 Change 2004 2003 Change
Sales By Brand
Ford 190,573 200,224 -4.8 190,573 200,224 -4.8
Mercury 13,083 15,960 -18.0 13,083 15,960 -18.0
Lincoln 9,632 10,574 -8.9 9,632 10,574 -8.9
Jaguar 3,643 3,544 2.8 3,643 3,544 2.8
Volvo 10,285 9,232 11.4 10,285 9,232 11.4
Land Rover 2,820 3,021 -6.7 2,820 3,021 -6.7
Total Ford Motor
Company 230,036 242,555 -5.2 230,036 242,555 -5.2
Memo: Cars and Trucks
Cars 72,066 84,141 -14.4 72,066 84,141 -14.4
Trucks 157,970 158,414 -0.3 157,970 158,414 -0.3
Total Ford Motor
Company 230,036 242,555 -5.2 230,036 242,555 -5.2
FORD BRAND JANUARY 2004 U.S. SALES
January Month % January CYTD %
2004 2003 Change 2004 2003 Change
Crown Victoria 5,461 5,454 0.1 5,461 5,454 0.1
Taurus 16,548 22,547 -26.6 16,548 22,547 -26.6
Focus 13,683 16,937 -19.2 13,683 16,937 -19.2
Thunderbird 835 1,218 -31.4 835 1,218 -31.4
Mustang 9,906 6,735 47.1 9,906 6,735 47.1
Escort 972 2,067 -53.0 972 2,067 -53.0
Total Ford Cars 47,405 54,958 -13.7 47,405 54,958 -13.7
Escape 11,015 11,234 -1.9 11,015 11,234 -1.9
Explorer 26,253 24,422 7.5 26,253 24,422 7.5
Expedition 11,530 10,562 9.2 11,530 10,562 9.2
Excursion 1,552 1,676 -7.4 1,552 1,676 -7.4
Econoline/Club Wagon 12,192 10,832 12.6 12,192 10,832 12.6
Windstar 1,806 12,255 -85.3 1,806 12,255 -85.3
Freestar 4,882 0 NA 4,882 0 NA
Ranger 11,120 17,293 -35.7 11,120 17,293 -35.7
F-Series 61,979 56,569 9.6 61,979 56,569 9.6
Heavy Trucks 839 423 98.3 839 423 98.3
Total Ford Trucks 143,168 145,266 -1.4 143,168 145,266 -1.4
Total Ford Brand 190,573 200,224 -4.8 190,573 200,224 -4.8
LINCOLN AND MERCURY BRAND JANUARY 2004 U.S. SALES
January Month % January CYTD %
2004 2003 Change 2004 2003 Change
Grand Marquis 5,770 5,570 3.6 5,770 5,570 3.6
Sable 3,110 5,875 -47.1 3,110 5,875 -47.1
Cougar 0 924 -100.0 0 924 -100.0
Total Mercury Cars 8,880 12,369 -28.2 8,880 12,369 -28.2
Town Car 3,469 3,605 -3.8 3,469 3,605 -3.8
LS 2,061 3,205 -35.7 2,061 3,205 -35.7
Continental 0 280 -100.0 0 280 -100.0
Total Lincoln Cars 5,530 7,090 -22.0 5,530 7,090 -22.0
Total Mercury
and Lincoln Cars 14,410 19,459 -25.9 14,410 19,459 -25.9
Mountaineer 3,631 3,591 1.1 3,631 3,591 1.1
Monterey 572 0 NA 572 0 NA
Total Mercury Trucks 4,203 3,591 17.0 4,203 3,591 17.0
Navigator 2,407 2,112 14.0 2,407 2,112 14.0
Aviator 1,695 1,219 39.0 1,695 1,219 39.0
Blackwood 0 153 -100.0 0 153 -100.0
Total Lincoln Trucks 4,102 3,484 17.7 4,102 3,484 17.7
Total Mercury
and Lincoln Trucks 8,305 7,075 17.4 8,305 7,075 17.4
Total Mercury
and Lincoln Vehicles 22,715 26,534 -14.4 22,715 26,534 -14.4
Total Lincoln Brand 9,632 10,574 -8.9 9,632 10,574 -8.9
Total Mercury Brand 13,083 15,960 -18.0 13,083 15,960 -18.0
JAGUAR BRAND JANUARY 2004 U.S. SALES
January Month % January CYTD %
2004 2003 Change 2004 2003 Change
XJ 868 439 97.7 868 439 97.7
S-TYPE 986 1,202 -18.0 986 1,202 -18.0
X-TYPE 1,596 1,673 -4.6 1,596 1,673 -4.6
XK 193 230 -16.1 193 230 -16.1
Total Jaguar 3,643 3,544 2.8 3,643 3,544 2.8
VOLVO BRAND JANUARY 2004 U.S. SALES
January Month % January CYTD %
2004 2003 Change 2004 2003 Change
S40 1,093 1,057 3.4 1,093 1,057 3.4
V40 130 249 -47.8 130 249 -47.8
S60 3,025 2,777 8.9 3,025 2,777 8.9
V70 1,200 765 56.9 1,200 765 56.9
V70 XC 1,059 1,383 -23.4 1,059 1,383 -23.4
C70 220 257 -14.4 220 257 -14.4
XC90 2,618 1,669 56.9 2,618 1,669 56.9
S80 940 1,075 -12.6 940 1,075 -12.6
Total Volvo 10,285 9,232 11.4 10,285 9,232 11.4
LAND ROVER BRAND JANUARY 2004 U.S. SALES
January Month % January CYTD %
2004 2003 Change 2004 2003 Change
Range Rover 880 717 22.7 880 717 22.7
Discovery 1,225 1,227 -0.2 1,225 1,227 -0.2
Freelander 715 1,077 -33.6 715 1,077 -33.6
Total Land Rover 2,820 3,021 -6.7 2,820 3,021 -6.7