Reynolds and Reynolds Announces ERA XT with Advanced Reporting

New offering couples best-in-class dealer management system with easy to use, point and click, business management reporting capabilities and ability to add integrated application modules to meet emerging business needs

DAYTON, Ohio, Jan. 31 -- The Reynolds and Reynolds Company announced today the introduction of ERA XT with Advanced Reporting to its portfolio of leading automotive retailing solutions and services.

ERA XT, built around a powerful core of business applications, is a more robust, flexible version of the company's market-leading ERA(R) dealer management system. ERA XT with Advanced Reporting enables retailers to add integrated software modules, such as Reynolds Contact Management and Desking solutions, to meet emerging business needs.

ERA XT with Advanced Reporting provides browser-based functionality and real-time views into key business metrics. Advanced Reporting allows authorized users instant access to key management reports with deep drill-down capabilities and point-and-click access to detailed information. Options are available to expand functionality to include custom reports and browser views, and the capability to view metrics and performance across multiple stores.

"We are helping retailers to not only leverage their current investment, but improve and expand upon their current capabilities. With advanced reporting functionality that is fast and easy, automotive retailers can more quickly determine the state of their business and as a result, make more informed decisions," said Deb Falknor, ERA solutions executive for Reynolds.

ERA XT with Advanced Reporting makes it possible for retailers to determine business performance at any moment without generating a report. With a variety of easy-to-use reports, Advanced Reporting helps automotive retailers turn raw data into business intelligence to make more informed decisions across the dealership.

The Reynolds ERA XT dealership management system with Advanced Reporting provides a complete, up-to-the-minute picture of the dealership -- from accounting, to fixed operations, to finance and insurance, and sales. As with all Reynolds systems, customer information is available in a single, integrated master file delivering retailers with a real-time view and history of customers, vendors and employees.

The ERA XT system is built around an open, modular technology design that lets automotive retailers expand their Reynolds ERA system at their own pace and according to emerging business needs. This open design allows retailers to build a CRM solution onto their system base to leverage existing technology investments.

  ERA XT with Advanced Reporting will be available in early summer.

  About Reynolds and Reynolds

Reynolds and Reynolds ( www.reyrey.com ) is the leading provider of integrated solutions that help automotive retailers manage change and improve their profitability. Serving the automotive retailing industry since 1927, Reynolds enables OEMs and retailers to work together to build the lifetime value of their customers. The company's award-winning product, service and training solutions include a full range of retail and enterprise management systems, Web and Customer Relationship Management solutions, learning and consulting services, documents, data management and integration, networking and support and leasing services. Reynolds serves more than 20,000 customers. They comprise nearly 90 percent of the automotive retailers and virtually all OEMs doing business in North America. The Reynolds International Division serves automotive retailers and OEMs through Incadea AG and its partner network as well as a worldwide consulting practice.