PRIMEDIA's IntelliChoice Selects Experian Automotive to Bolster Online Automotive Sites

SCHAUMBURG, Ill., Jan. 31, 2004 -- Experian Automotive, a division of global business solutions company Experian(R), today announced the integration of its AutoCheck(SM) vehicle history solution with IntelliChoice, a PRIMEDIA company that develops and distributes consumer automobile pricing, specification and the cost of ownership/leasing data via its Internet portal. Visitors to the PRIMEDIA Web sites will now have access to Experian's AutoCheck service to obtain essential vehicle history information.

The integration of AutoCheck into PRIMEDIA's online automotive information portal is now featured on well-known sites such as Intellichoice.com and MotorTrend.com. Whenever a buyer clicks on a vehicle history link, they are connected directly to the AutoCheck web site to access vehicle history reports.

"Customers are more comfortable when they know the background of their investment," said Dave Wurster, publisher of IntelliChoice. "Integrating Experian AutoCheck into our web site is a great complement to our Certified Pre-Owned Program analysis and offers consumers increased confidence in the quality of pre-owned vehicles."

AutoCheck enables car buyers to quickly access the history of any used vehicle. By leveraging Experian's National Vehicle Database of more than 450 million vehicles, AutoCheck reveals possible undisclosed or unknown problems, such as salvage and flood damage history that can affect an automobile's safety and resale value.

"IntelliChoice and Experian are both committed to providing consumers with the information they need to make more educated vehicle buying decisions," said Scott Waldron, president of Experian Automotive. "Powering IntelliChoice.com and other PRIMEDIA automotive web sites with AutoCheck connects car researchers with the most robust vehicle history information available on the Internet today."

About Experian Automotive

Experian Automotive delivers information solutions to manufacturers, dealers, finance and insurance companies, and consumers. Experian helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 450 million vehicles, along with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian's advanced decision support services help clients turn this information into improved business results. Experian technology supports several top automotive web sites including eBay Motors, CarsDirect.com, AutoTrader.com, NADAguides.com and MSN Autos. For more information on Experian Automotive and its suite of solutions, visit our web site at www.experianautomotive.com .

About Experian

Experian provides strategic support to organizations around the world. It helps its clients target, acquire, manage and develop profitable customer relationships. It does this by combining its advanced decision support and outsourcing services with information on consumers, businesses, motor vehicles and property. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Millions of consumers rely on Experian's consumer credit services to meet their financial management needs. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif. It has a 175-year history and unbroken sales growth over the past 23 years. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $1.9 billion. For more information, visit the company's Web site at www.experian.com .

About PRIMEDIA's IntelliChoice

Founded in 1986, PRIMEDIA's IntelliChoice is the first and leading company that develops and distributes consumer automobile ownership data, ratings of vehicles based on their consumer value, leasing cost data and Certified Pre- Owned Program analysis. More information can be found on the IntelliChoice Web site, www.intellichoice.com .