Crystalix Announces Renewal of NASCAR License Agreement
LAS VEGAS--Jan. 3, 20040, 2004--For 2004 & Second Debut in February '04 Launch on QVC of the 2003 Winston Cup Champion Matt Kenseth Collectible Piece & RCR #3 Car |
Crystalix Group International (OTC BB: CYXG) has reached agreement with NASCAR to renew their license for 2004. The company originally debuted the Richard Childress Racing (RCR) #3 car on the nationally televised broadcast of "For Race Fans Only" on QVC in December 2003. The initial launch exceeded expectations and the company has just received another order from QVC that will be broadcast live on nationally televised "For Race Fans Only" in the next 30 days. The February '04 QVC show will feature the 2003 Winston Cup Champion Matt Kenseth #17 DeWALT car. Due to the success of the Richard Childress Racing #3 car that debuted in December '03, QVC will offer race fans this piece to NASCAR's passionate fan base.
Through a very aggressive licensing and marketing campaign, Crystalix Group International Inc. began exposure of its exquisite, licensed 3-D facial images of NASCAR drivers and its full 3-D replica of sponsored racecars for the collectible markets. "Through our patented and fully licensed sub-surface crystal product, we will bring a new level of collectible product to the NASCAR family that clearly shows its loyalty and pride in their sport," stated Crystalix's Chief Marketing Officer John J. Lais III. "With the unprecedented growth of NASCAR and Crystalix, the company believes it is well positioned for strong revenue growth and profitability through development of a number of key distribution channels and custom products. Our goal is to maximize our license agreements and deliver excitement of this new product to the NASCAR fans." Further, explained Crystalix Trackside Racecar Manager Dave Blakeman, "With the momentum in the close of 2003, and the building market awareness, it's very conceivable that we should see sales in the excess of $500,000 for the 2004 race year from this distribution channel."
About Crystalix Group International Inc.
Crystalix is a leading manufacturer, distributor and marketer of laser subsurface engraved optical-quality glass products. Its principal product is a personalized three-dimensional engraved crystal that features the facial image of one or more persons or other three-dimensional images. As of Sept. 30, 2003, Crystalix had 44 kiosks owned by its marketing partners in retail shopping malls, resorts, promenades, casinos, cruise ships and theme parks where its crystals are engraved and sold. Its engraving process involves the use of a high-resolution digital camera, a laser image scanner, and a laser that is configured together by a standard desktop personal computer, using its proprietary software and a Windows operating system. The laser image scanner converts images from the digital camera, a customer's digital image, or a hard copy photograph into a three-dimensional or two-dimensional digitally formatted image that will be engraved into the center of the crystal by the laser.