Polk Canada, Inc. Changes Name to R. L. Polk Canada, Inc.

Polk subsidiary changes to reflect common global brand

TORONTO, Jan. 30 -- R. L. Polk & Co., the world's largest automotive market intelligence, database marketing and retail consulting company, today announces that its Canadian subsidiary has changed its name to R. L. Polk Canada, Inc. as part of the company's overall global branding strategy.

(Logo: http://www.newscom.com/cgi-bin/prnh/20010104/DETH036LOGO )

The move brings together a wealth of industry expertise and a broad portfolio of automotive data products under a single brand. That brand is Polk, a name already renowned for the quality and integrity of the company's data and consulting expertise, and for the measurable results achieved for Polk's global clients.

Under its single brand, Polk can help its customers target their prospects more effectively and present an even stronger value proposition encompassing combinations of products and services from Polk offices around the globe. As a result, Polk can provide its Canadian clients with expertise in specialized areas including automotive market intelligence, network development, vehicle marketing, customer data management, financial composites, parts and service marketing and other aftermarket products.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com .

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