Mirenco Completes 2004 Business Plan
RADCLIFFE, Iowa--Jan. 2, 20049, 2004--Mirenco, Inc., (OTCBB:MREO) has completed its Business Plan for 2004 which emphasizes new sales and marketing strategies and target markets."Strategically, we are transitioning the company from a research and development operation to an aggressive marketing company," said Dwayne Fosseen, Mirenco's Chairman and Chief Executive Officer. "We have also spent considerable amount of resources in market identification and development and it is imperative that Mirenco pursues a well-executed plan in order to achieve the goals for 2004," Fosseen said. To ensure this direction, Mirenco has recently hired Joseph Cassis as its Director of Marketing. Mr. Cassis brings more than 20 years of marketing experience with Fortune 500 companies and startups. He earned a MBA degree from Washington University in Marketing and Management Information Systems.
Rich Musal, Mirenco's Chief Operating Officer, stated, "We are committed to building strong relationships with our clients that will lead to long-term sales. With Don Lutz, Vice President and Director of Sales, along with our talented new member of the sales and marketing team, Joseph Cassis, we have the expertise to position Mirenco as the leader in providing emission evaluations of diesel engines. Equipped with an extensive database of engine performance tests, consultative services and patented DriverMax(R) technologies, Mirenco can reduce the emissions as well as the fuel and maintenance expenses for diesel equipment."
"This is an exciting time for Mirenco," Mr. Lutz commenting on the Mirenco's sales strategies incorporated in the new business plan, "With the new stringent EPA regulations taking effect in 2004 and the ever-increasing concern for reducing fleet costs, Mirenco is posed to capitalize on these issues that fleet managers face everyday. Sale negotiations are underway with clients in markets that include stop and go fleets like delivery trucks, school buses, metro bus fleets, waste hauling vehicles and underground mining vehicles."
About Mirenco
Mirenco is a Radcliffe, Iowa-based company that specializes in patented vehicle management technology and consultative services for reducing vehicle emissions, improving fuel economy and lengthening the service life of heavy-duty diesel vehicles. More information is available at www.mirenco.com, or via e-mail at info@mirenco.com or by calling 800.423.9903.
Some of the statements made in this press release are forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. Additional information concerning Mirenco, Inc. can be found within Mirenco's filings with the Securities and Exchange Commission. Statements in this release should be evaluated in light of this additional information.