MVP Communications Announces Brand Evolution

DETROIT, Jan. 29, 2004 -- MVP Communications, Inc. announced today that it is changing its name to MVP Collaborative, Inc., to better reflect the company's growing brand and expanded business capabilities which it has refined during the last 23 years. MVP remains a comprehensive strategic marketing communications resource for clients and specializes in product launches, integrated event marketing programs, business theater, press events, employee communications and video productions. MVP business originates from its metropolitan Detroit headquarters and Chicago office, but its award- winning team routinely produces memorable programs worldwide.

MVP recently adopted a company-wide collaborative model that assures clients that they have the full resource and experience of all strategic, creative, and production personnel thus ensuring truly integrated experiences. "Last May in Phoenix, MVP produced Volkswagen's introduction of the all-new Touareg and Phaeton vehicles to its North American dealers. It was a comprehensive undertaking that required the talents of virtually everyone on staff plus preferred contractors and vendors to complete -- over 140 people in all. The program's stellar results ignited our concentrated effort to guarantee that the same processes are consistently applied to every project," stated Roger Gullickson, president.

MVP Collaborative is staffing to be able to extend its comprehensive package of services to additional select clients, and it has increased story development and media contact capabilities. "Whether we are producing public policy brochures for General Motors, designing proprietary event marketing activities for Audi, creating national meetings for Fortune 500 companies such as CNH Global in the agriculture and construction industry, or coordinating press events and product introductions for Volkswagen, MVP Collaborative is dedicated to delivering authentic client experiences," added Dan Sundt, vice president.

The MVP team has extensive experience in automotive and strong credentials in agriculture, construction, technology, finance, fast service restaurants, and healthcare. For more information about MVP Collaborative, please visit www.mvpcollaborative.com or call John O'Green, vice president, at 248-591-5100.

NOTE TO EDITORS: MVP Collaborative executive officers are available for interviews.