Document from Infineon Raceway
If the following text-only file is not easily readable, particularly any tables of numbers, try enlarging this window since every line has a forced end and there is no word-wrap. Otherwise, this report will look and print better from the following PDF file: http://www.sportssystems.com/applib/PDFload.cfm?file=/email/filehost/CQ590.pdf&id=BC590CQAHA342 -------------------------------------------------------------------------------- Highways 37 and 121 * Sonoma, Calif. * 707-938-8448 * fax: 707-938-8691* www.infineonraceway.com Contact: John Cardinale (707) 933-3907 Snap-on Inc., Infineon Raceway Forge Multi-Year Strategic Partnership around NASCAR Weekend SONOMA, Calif. (IMMEDIATE RELEASE) - The long-standing relationship between Snap- on Inc. and Infineon Raceway will continue as the two companies have reached a strategic multi-year partnership that will extend through the 2006 motor racing season. The new partnership will begin with the 2004 NASCAR NEXTEL Cup weekend at Infineon Raceway, June 25-27, as Snap-on, which has served as either title sponsor or co-title sponsor of the Southwest Series event at Infineon Raceway since 1999, will serve as weekend presenting sponsor. The most exciting sports weekend in Northern California each year will feature Friday Pole Day (June 25), the NASCAR Southwest Series 200 (June 26) and the featured event, the Dodge/Save Mart 350 (June 27). "Snap-on is proud to continue and enhance our long-standing relationship with Infineon Raceway and what has become the largest single-day sporting event in Northern California," said Denny Chittick, Northern California Snap-on Manger. The partnership with Infineon Raceway will also include a substantial ticket and hospitality package at the raceway for Snap-on, as well as a highly-visible signage presence. Snap-on will also receive promotional rights to use the Infineon Raceway name and logo in consumer promotions. "Snap-on's grassroots promotion of reaching thousands of race fans and car lovers is very important to our success, and we're thrilled they will be with us for another three years," said Frank Gullum, manager of sponsorship and sales services at Infineon Raceway. Snap-on is a leading global innovator, manufacturer and marketer of tool, diagnostic and equipment solutions for professional tool users. Product lines include hand and power tools, diagnostics and shop equipment, tool storage, diagnostics software and other solutions for vehicle-service, industrial, government and agricultural customers, and commercial applications, including construction and electrical. Products are sold through its franchised dealer van, company-direct sales and distributor channels, as well as over the Internet. Founded in 1920, Snap-on is a $2-plus billion, S&P 500 company headquartered in Kenosha, Wisc. Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company owns and operates the following premiere speedways: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe's Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The Company also owns Performance Racing Network (PRN) which broadcasts syndicated motorsports programming to more than 725 radio stations nationwide including XM Satellite and NASCAR.com. For more information, visit the Company's website at www.gospeedway.com. ###