New NAT eData Services(TM) Delivers Deep F&I Data, More Opportunity To Generate Additional and More Profitable Aftermarket Sales
Powered by the NAT eGateway(TM), Application Securely Extracts Multiple Data Types From Automotive Dealer Management Systems to Deliver Key Business Reports, Marketing Information
ROSEMONT, Ill., Jan. 28 -- The new NAT eData Services(TM) from NAT, Inc., the leading provider of F&I aftermarket product and insurance workflow profitability solutions for auto retailers and their aftermarket providers, now makes it easy and inexpensive for auto retailers and their authorized business partners to create powerful sales and marketing reports and campaigns from consistent and normalized data extracted seamlessly from the dealership management system (DMS).
Until NAT eData Services, accessing timely, accurate and useful F&I data from the automotive point of sale has been difficult and expensive, given the nature of today's proprietary DMS systems. Powered by the NAT eGateway(TM) automotive aftermarket products hub, NAT eData Services easily extracts data, provides highly consistent data, and creates analytical data packaging and reporting from major DMS systems.
Now both retailers and their authorized business partners -- such as insurance companies, third-party administrators, OEMS, automotive portals and consulting firms -- can easily and inexpensively gain access to all data types including powerful point of sale data to:
-- Increase aftermarket product sale opportunities, by extracting
monthly/weekly sales data from the DMS and creating formatted retail
sales information into targeted prospecting lists of customers who
did not buy an aftermarket product, such as a service contract,
during the initial vehicle sale.
-- Improve service sale opportunities, by extracting monthly service
data from the DMS and creating formatted Repair Order and customer-
pay transaction reports to identify lost service sales opportunities,
such as those presented by vehicle owners having frequent or high-
cost service histories who might be inclined to reconsider the
purchase of a service contract.
-- Enhance F&I performance measurement, by identifying for dealers and
their authorized business partners specific elements of the sales
process that affect success, such as finance, lease and cash
stratification, as well as transaction-level penetration by
aftermarket vendor and by products. This data also can be presented
listing all elements of a retail sales transaction, including
customer information. Measuring and reporting store and similar
results will enable better aftermarket product penetration; identify
new sales opportunities as well as market and dealer performance;
and, ultimately improve dealer relationships.
NAT eData Services software installed directly on the DMS enables retrieval of any authorized data type in the DMS. No data is accessed or disclosed without the dealer's express permission in collaboration with their business partners. NAT eData Services captures DMS data, normalizes that data and can regularly deliver data feeds in pre-defined data extracts or customized data formats or as pre-defined standardized reports or as custom- designed reports.
"We have in a short time seen extremely high interest and demand for our eData Services," said Peter Leger, NAT CEO. "We recently were selected by a major insurance company to customize data extracts for use in a national program for their dealers. We are also in pilot programs with three major auto portals to provide our pre-defined data extracts which were previously unavailable in the marketplace. In another example, a major aftermarket provider is using NAT eData Services' standard reports to better manage and support their dealers' market penetration and F&I performance in today's highly competitive marketplace."
NAT will formally introduce its NAT eData Services powered by the NAT eGateway at the National Automobile Dealers Association (NADA) annual convention in Las Vegas, NV, Jan. 31-Feb. 4, at booth # 4172. The NAT eGateway is a bi-directional, real-time, seamless digital link between the dealership point of sale and DMS and the dealership's aftermarket providers' back office.
Just as online financing portals dramatically altered how dealership F&I offices source and present finance options, the NAT eGateway is the first electronic link between automobile dealers and their aftermarket providers, including insurance companies, TPAs and OEMS, etc. The NAT eGateway was developed by NAT under NAT CEO Peter Leger, formerly the CEO of CMSI-Credit Connection before its merger with online financing portal DealerTrack(TM); and who as president of ADP Dealer Services pioneered development of ADP AutoConnect, one of the industry's first online car-shopping portals, which later evolved as AutoTrader.com(TM).
For more information or the White Paper, 6 REASONS WHY THE INDEPENDENT DIGITAL HUB WILL IMPROVE F&I AFTERMARKET PRODUCT SALES AND PROFITS, contact James Maguire, VP Marketing, at 847-384-2200 ext. 3080 or at jmaguire@natinc.com or visit NAT at NADA '04 at Booth 4172.
About NAT ( www.natinc.com )
Headquartered in Rosemont, IL, NAT, Inc. provides front and back end technology solutions to improve workflow processes for aftermarket providers, including insurance companies, third-party administrators (TPA) and auto retailers who underwrite, price, administer, manage and sell service contracts, GAP coverage, theft deterrent devices, credit life insurance and other aftermarket products. NAT's front end solutions are powered by the NAT eGateway and feature NAT eMenu and NAT eData Services. NAT's back office solutions include its SCS Automotive Platform, which streamlines and automates the traditional fragmented, time-consuming and error-prone manual processes required to administer, insure, price and market new aftermarket products, manufacturer warranties, extended service contracts and their related claims processing.
DISCLAIMER: NAT eGateway(TM) is a trademark of NAT, Inc. All other trademarks, service marks, and registered trademarks are the property of the respective mark holders, including AutoTrader.com, which is a trademark of TPI Holdings, Inc. and Cox Enterprises, and DealerTrack, which is a trademark of DealerTrack, Inc.
NADA Convention and Exposition Las Vegas, NV, Jan. 31-Feb. 3, '04 NAT, Inc. Booth 4172