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IMTS ANNOUNCES SEVENTH REVENUE SHARE INSTALLATION

PLAYLAND OF BRAZIL
BECOMES SEVENTH REVENUE SHARE INSTALLATION


INDIANAPOLIS (January 28, 2004) – William R. Donaldson, Chairman and CEO of 
Interactive Motorsports and Entertainment Corp. (OTCBB:IMTS), announced the 
seventh revenue share installation  with the signing of a four simulator 
revenue share agreement between Race Car Simulators, Inc. and Playland 
Entretenimento Ltda of Sao Paulo, Brazil.  Race Car Simulators, Inc. is a 
wholly-owned subsidiary of IMTS that manages the manufacturing and sale of 
the company’s state-of-the-art race car simulators.

This agreement is the third international installation announced by the 
company, with simulators planned for sites in London and Moscow.

Under the terms of the agreement, RCS will install four simulators at one of 
12 Playland’s Playcenter family entertainment centers in the Sao Paulo 
market. Installation is scheduled for June of 2004.

The Playland entertainment centers offer modern equipment for the 
entertainment of people of all the ages.  The first Playland store opened in 
1981 in Rio de Janiero, and today there are 17 Playland centers located in 
the most prominent shopping centers in Brazil entertaining about 5 million 
customers annually.
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For more information on IMTS, visit www.SMSonline.com


Forward-looking statements
Except for historical information contained herein, the statements in this 
Press Release are forward-looking statements that are made pursuant to the 
Safe Harbor Provisions of the Private Securities Litigation Reform Act of 
1995. Forward-looking statements, and the business prospects of Interactive 
Motorsports and Entertainment Corporation, are subject to a number of risks 
and uncertainties that may cause the Company’s actual results in future 
periods to differ materially from the forward-looking statements. These 
risks and uncertainties include, among other things, the outlook of the 
economy and the effect on future revenues, access to and cost of capital, 
uncertainty of new product development, competition, and dependencies on 
updated technology and licenses and leases.


Contact:
Steve Wagoner: InvestorRelations@SMSonline.com (800) 766-2782
Investor Relations on the web: 
http://www.SMSonline.com/company/inv_rel_index.asp

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