Nichols Motorcycle Supply to Carry Complete Product Line from Diamond Powersports

FORT LAUDERDALE, Fla., Jan 27, 2004 -- Diamond Powersports Inc. (BULLETIN BOARD: DPWS) announced today that Nichols Motorcycle Supply Inc. has agreed to carry the complete product line of Diamond Powersports parts and accessories.

Nichols Motorcycle Supply provides a complete array of parts and accessories for sport bikes, ATVs, dirt bikes and personal watercrafts. In addition, Nichols is a major distributor for aftermarket Harley Davidson parts and accessories. Last year, Nichols purchased $45,810 in parts and accessories from Diamond Powersports. Diamond Powersports anticipates sales from Nichols Motorcycle Supply to exceed $100,000 in revenue in 2004.

"Nichols is a quality distributor. We are proud to have them on our team," commented Pierre Elliott, Diamond Powersports CEO.

Nichols Motorcycle Supply, www.nicholsmotorcycle.com, features Diamond Powesports' Frame Sliders on their website under "New Products." Diamond's Frame Sliders are made from high-quality Delrin and are designed to protect the fairings of the motorcycle in the event that the motorcycle slides on its side or falls over. The value of this product is in its ability to protect the fairings and frame of the motorcycle, which can be very costly to repair.

Diamond Powersports is the leading supplier of innovative motorcycle parts and accessories to the motorcycle aftermarket and general merchandise markets. Founded in 1992, it manufactures and distributes such custom parts as its Flame Sliders, lowering links, and footpegs, and distributes motorcycle tires, valves, and other parts, accessories, and apparel. It manufactures over 200 motorcycle parts for the aftermarket motorcycle industry.

For investor information for Diamond Powersports, Inc., contact Matt Maguire at (407) 884-0444 or visit the website www.diamondpowersports.com.

Safe Harbor Act Notice: This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice.