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Rockwell Automation: 1st Quarter Results

MILWAUKEE--



           Rockwell Automation Reports First Quarter Results

Rockwell Automation, Inc. , a leading global provider of industrial
automation power, control and information solutions, today reported fiscal 2004
first quarter net income of $62.2 million (32 cents per diluted share). This
result includes the following items:

    --  A net tax benefit of $4.3 million (2 cents per share) related to
        additional state tax benefits associated with a U.S. federal research
        and experimentation tax credit settlement; and

    --  Income of $7.6 million ($4.6 million after tax, or 2 cents per share),
        reflected in discontinued operations, from a final judgment in a legal
        proceeding related to a facility formerly operated by the company.

Excluding the items above, fiscal 2004 first quarter income from continuing
operations was $53.3 million (28 cents per share). This result compares to
fiscal 2003 first quarter income from continuing operations and net income of
$41.7 million (22 cents per share).

Sales for the first quarter were $1,015.7 million, up 3 percent compared to
$983.6 million in the first quarter of 2003. Included in sales for the first
quarter is $48.9 million due to the effect of currency translation. Segment
operating earnings for the first quarter were $110.4 million, up 18 percent
compared to $93.6 million in the first quarter of 2003, primarily as a result of
the continuing benefits of cost reduction actions and Lean Enterprise
initiatives.

Don H. Davis, chairman and chief executive officer, said, "I am very pleased
with the results delivered by this management team. Our senior leadership is
solidly in place and I have every confidence in the team's ability to execute
our balanced growth and performance strategy. I continue to believe this
business has never been better positioned to take advantage of the emerging
recovery in industrial markets."

Keith Nosbusch, who will become president and CEO following the annual
shareowners' meeting February 4, added, "Control Systems delivered excellent
operating results due to a continued focus on improving operational
efficiencies, further strengthening our operating leverage. Despite continuing
sluggish market conditions, Power Systems and FirstPoint Contact also delivered
improved operating results. In addition, the company continues to produce
exceptionally strong cash flow, with free cash flow for the quarter of $128.1
million."

Nosbusch concluded, "Control Systems continues to see a broad-based recovery in
its end markets as evidenced by an improving sales run rate in each of the last
two quarters, excluding the effect of currency. We believe the core business has
passed through an inflection point and appears to be in a sustainable upward
trend. We are confident we will achieve full-year earnings growth of 20 to 30
percent, which would equate to diluted EPS from continuing operations in the
range of $1.35 to $1.45 excluding the tax benefit."

Following is a discussion of first quarter results for each business.

Control Systems

Control Systems first quarter sales increased 5 percent to $828.8 million from
$787.1 million in the first quarter of 2003. Included in sales for the first
quarter is $46.3 million due to the effect of currency translation. The Logix
business increased approximately 20 percent. Within Global Manufacturing
Solutions, the process solutions, software and manufacturing information
solutions businesses collectively increased approximately 9 percent. Segment
operating earnings were $100.5 million, an increase of 17 percent compared to
$85.9 million in 2003's first quarter. Control Systems return on sales was 12.1
percent in 2004's first quarter compared to 10.9 percent in 2003.

Power Systems

Power Systems first quarter sales were $161.5 million compared to $170.8 million
in last year's first quarter, primarily driven by changes in distribution
channel inventories at the Mechanical business. First quarter segment operating
earnings increased to $9.1 million compared to $8.1 million in the first quarter
of 2003 due to the continuing benefits of cost reduction actions. Power Systems
return on sales was 5.6 percent versus 4.7 percent in the first quarter of 2003.

Rockwell FirstPoint Contact

Rockwell FirstPoint Contact sales in the first quarter were $25.4 million
compared to $25.7 million in 2003's first quarter. Operating earnings were $0.8
million for the quarter compared to a loss of $0.4 million in the first quarter
of 2003.

Other Items

First quarter 2004 general corporate expenses were $16.9 million compared to
$12.4 million in the first quarter of 2003. The increase is in part the result
of costs associated with the corporate staff changes and lower earnings from the
company's investment in Rockwell Scientific Company LLC.

Interest expense in the first quarter of 2004 was $10.5 million compared to
$15.1 million in the first quarter of 2003. The decrease was the result of the
retirement at maturity of the company's $150 million principal amount of 6.80%
notes in April 2003 and the benefit of an interest rate swap.

The effective tax rate for the first quarter of 2004 was 24 percent compared to
30 percent in the first quarter of 2003. Income taxes for the first quarter of
2004 include a benefit of $4.3 million related to additional state tax benefits
associated with a previously reported U.S. federal research and experimentation
tax credit settlement in 2003. The effective tax rate is expected to be 30
percent for the remainder of the year.

Discontinued operations includes income of $7.6 million ($4.6 million after tax,
or 2 cents per share) from a final judgment in a legal proceeding related to the
company's former operation of the Rocky Flats facility of the Department of
Energy.

Cash Flow

First quarter 2004 free cash flow from continuing operations was $128.1 million
compared to $89 million in the first quarter of 2003. The strong cash flow
performance is the result of continued focus on cash generation, in particular
capital spending discipline. The company defines free cash flow as cash provided
by operating activities reduced by capital expenditures.

Following are additional business developments:

    --  The Rockwell Automation Logix integrated control and information
        architecture continued to fuel growth and expand the company's served
        markets. Highlights include:

        --  Rockwell Automation was named a preferred supplier by Alcoa Primary
            Metals, which expects to place orders of more than $10 million for
            ControlLogix(R) systems and Rockwell Automation Asset Management
            Program (RAAMP) support for its plants globally between 2004 and
            2006.

        --  Shell Lubricants (UK) signed a $2.8 million contract for an
            integrated batch control system that will integrate plant-floor data
            with the Enterprise Resource Planning and Manufacturing Execution
            Systems. Rockwell Automation's Global Manufacturing Solutions will
            also provide project management, engineering, training and on-site
            support.

        --  A major global tire manufacturer signed a contract for an integrated
            Manufacturing Execution System solution. The project, covering
            multiple plants, includes ControlLogix(R) systems, software and
            services.

    --  Rockwell Automation's Global Manufacturing Solutions received a $2.2
        million contract for software and Propack Data services with one of the
        world's largest research-driven pharmaceutical and health care products
        companies. Additionally, a Hungarian pharmaceutical manufacturer signed
        a contract for a variety of Propack Data licenses and services.

    --  Rockwell Automation continues to expand its machine safety business.
        Hyundai Motor Manufacturing-Alabama placed a $1.4 million safety control
        system order for its body shop line. Comau Pico, a major global
        automotive OEM, selected Allen-Bradley(R) Guardmaster(R) light curtains
        for the Mercedes-Benz Tuscaloosa project.

A conference call to discuss Rockwell Automation's financial results will take
place at 10 A.M. Eastern Time on January 27. The call will be webcast and
accessible via the Rockwell Automation website (www.rockwellautomation.com).

This news release contains statements (including certain projections and
business trends) accompanied by such phrases as "believes," "estimates,"
"expect(s)," "anticipates," "will," "intends" and other similar expressions,
that are "forward-looking statements" as defined in the Private Securities
Litigation Reform Act of 1995. Actual results may differ materially from those
projected as a result of certain risks and uncertainties, including but not
limited to economic and political changes in international markets where the
company competes, such as currency exchange rates, inflation rates, recession,
foreign ownership restrictions and other external factors over which the company
has no control; demand for and market acceptance of new and existing products,
including levels of capital spending in industrial markets; successful
development of advanced technologies; competitive product and pricing pressures;
future terrorist attacks; epidemics; and the uncertainties of litigation, as
well as other risks and uncertainties, including but not limited to those
detailed from time to time in the company's Securities and Exchange Commission
filings. These forward-looking statements are made only as of the date hereof,
and the company undertakes no obligation to update or revise the forward-looking
statements, whether as a result of new information, future events or otherwise.

Rockwell Automation, Inc. , is a leading global provider of industrial
automation power, control and information solutions that help customers meet
their manufacturing productivity objectives. The company brings together leading
brands in industrial automation for Complete Automation solutions, including
Allen-Bradley(R) controls and services, Dodge(R) mechanical power transmission
products, Reliance(R) motors and drives, and Rockwell Software(R) factory
management software. The company also is a provider of contact management
technologies and applications that help companies more efficiently manage
interaction with their own customers. Headquartered in Milwaukee, Wisconsin, the
company employs about 20,000 people serving customers in more than 80 countries.

                       ROCKWELL AUTOMATION, INC.
                    SALES AND EARNINGS INFORMATION
                (in millions, except per share amounts)

                                                  Quarter Ended
                                                   December 31,
                                            --------------------------
                                                2003          2002
                                            --------------------------
Sales
     Control Systems                              $828.8       $787.1
     Power Systems                                 161.5        170.8
     FirstPoint Contact                             25.4         25.7
                                            --------------------------
Total Sales                                     $1,015.7       $983.6
                                            ==========================

Segment Operating Earnings (Loss)
     Control Systems                              $100.5        $85.9
     Power Systems                                   9.1          8.1
     FirstPoint Contact                              0.8         (0.4)
                                            --------------------------
Total Segment Operating Earnings                   110.4         93.6

Purchase Accounting Amortization                    (6.8)        (6.5)
General Corporate - Net                            (16.9)       (12.4)
Interest Expense                                   (10.5)       (15.1)
Income Tax Provision (see Note 1)                  (18.6)       (17.9)
                                            --------------------------


Income from Continuing Operations                   57.6         41.7
Income from Discontinued Operations (see
 Note 2)                                             4.6            -
                                            --------------------------

Net Income                                         $62.2        $41.7
                                            ==========================

Diluted Earnings Per Share:
     Continuing Operations                         $0.30        $0.22
     Discontinued Operations                        0.02            -
                                            --------------------------

     Net Income                                    $0.32        $0.22
                                            ==========================

Average Diluted Shares                             192.3        189.4
                                            ==========================

-----

(1) Includes a net benefit of $4.3 million in the first quarter of
    2004 related to additional state tax benefits associated with a
    previously reported U.S. federal research and experimentation tax
    credit settlement in 2003.

(2) Includes income of $7.6 million ($4.6 million after-tax, or 2
    cents per share) from a final judgment in a legal proceeding
    related to the Company's former operation of the Rocky Flats
    facility of the Department of Energy.


                       ROCKWELL AUTOMATION, INC.
                        CONDENSED BALANCE SHEET
                             (in millions)

                                            December 31, September 30,
                                                2003         2003
                                            --------------------------
ASSETS
Cash and cash equivalents                         $315.6       $226.4
Receivables                                        668.7        683.7
Inventories                                        544.2        541.6
Deferred income taxes                              160.2        164.2
Other current assets                               126.2        120.5
                                            --------------------------
     Total current assets                        1,814.9      1,736.4
Property                                           902.8        925.4
Goodwill                                           808.3        798.2
Other intangible assets                            343.0        344.1
Other assets                                       168.9        182.2
                                            --------------------------

Total                                           $4,037.9     $3,986.3
                                            ==========================

LIABILITIES AND SHAREOWNERS' EQUITY
Short-term debt                                     $8.7         $8.7
Accounts payable                                   290.3        327.1
Compensation and benefits                          146.5        170.6
Income taxes payable                                22.8         15.0
Other current liabilities                          327.5        298.6
                                            --------------------------
     Total current liabilities                     795.8        820.0
Long-term debt                                     759.4        764.0
Retirement benefits                                674.1        656.7
Deferred income taxes                               32.0         37.4
Other liabilities                                  121.6        121.4
Shareowners' equity                              1,655.0      1,586.8
                                            --------------------------

Total                                           $4,037.9     $3,986.3
                                            ==========================


                       ROCKWELL AUTOMATION, INC.
                    CONDENSED CASH FLOW INFORMATION
                             (in millions)

                                                Three Months Ended
                                                   December 31,
                                            --------------------------
                                                2003          2002
                                            --------------------------
CONTINUING OPERATIONS:

OPERATING ACTIVITIES:
Income from continuing operations                  $57.6        $41.7
Adjustments to arrive at cash provided by
 operating activities:
   Depreciation                                     40.8         44.2
   Amortization of intangible assets                 7.6          5.6
   Net (gain) loss on disposition of
    property and businesses                         (1.0)         0.1
   Income tax benefit from the exercise of
    stock options                                   14.4          1.0
   Receivables                                      43.0         33.0
   Inventories                                       2.4          6.3
   Accounts payable                                (41.2)       (37.0)
   Compensation and benefits                       (26.8)       (10.0)
   Changes in other assets and liabilities          47.5         18.9
                                            --------------------------

Cash provided by operating activities              144.3        103.8
                                            --------------------------

INVESTING ACTIVITIES:
Capital expenditures                               (16.2)       (14.8)
Other investing activities                           0.2         (5.0)
                                            --------------------------

Cash used for investing activities                 (16.0)       (19.8)
                                            --------------------------

FINANCING ACTIVITIES:
Repayments of debt                                     -         (1.3)
Cash dividends                                     (30.8)       (30.7)
Purchases of treasury stock                        (40.7)       (28.4)
Proceeds from the exercise of stock options         35.6          6.3
Other financing activities                          (0.6)        (1.4)
                                            --------------------------

Cash used for financing activities                 (36.5)       (55.5)
                                            --------------------------

Effect of exchange rate changes on cash             (2.6)       (11.1)
                                            --------------------------

Increase in cash and cash equivalents              $89.2        $17.4
                                            ==========================

FREE CASH FLOW:
Cash provided by operating activities             $144.3       $103.8
Capital expenditures                               (16.2)       (14.8)
                                            --------------------------
Free cash flow (see Note 1)                       $128.1        $89.0
                                            ==========================

---

(1) The company's definition of free cash flow, which is an internal
    performance measurement, may be different from definitions used by
    other companies.


                       ROCKWELL AUTOMATION, INC.
                    OTHER SUPPLEMENTAL INFORMATION
                             (in millions)

Income Excluding Income Tax Benefits
------------------------------------
The company's press release contains information regarding income
excluding the income tax benefit in 2004 related to a previously
announced settlement of a U.S. federal research and experimentation
credit refund claim in 2003, which is a non-GAAP financial measure.
Management believes that income excluding such income tax benefits is
useful to investors since the combined benefit related to the
settlement is not indicative of the magnitude of tax benefits the
company may recognize in the future. Management uses income excluding
such income tax benefits to monitor the performance of the company.

Free Cash Flow
-------------------
The company's press release contains information regarding free cash
flow, which is a non-GAAP financial measure. The company's definition
of free cash flow takes into consideration capital investment required
to maintain the operations of the company and execute its strategy.
Management believes that free cash flow provides useful information to
investors regarding the company's ability to generate cash from
business operations that is available for acquisitions and other
investments, debt service, dividends and share repurchases. Management
uses free cash flow as one measure to monitor and evaluate the
performance of the company.

The following table summarizes free cash flow by quarter for the
company:

                                      Quarter Ended
                   ---------------------------------------------------
                    Dec. 31,  March 31,  June 30,  Sept. 30,  Dec. 31,
                      2002      2003       2003      2003       2003
                   ---------------------------------------------------

Cash provided by
 operating
 activities          $103.8     $96.8      $77.1    $158.4     $144.3
Capital
 expenditures         (14.8)    (26.9)     (29.2)    (37.9)     (16.2)
                   ---------------------------------------------------
Free cash flow        $89.0     $69.9      $47.9    $120.5     $128.1
                   ===================================================


Effect of Currency Translation on Sales
---------------------------------------
The company's press release contains information regarding the effect
of currency translation on sales. Management believes this provides
useful information to investors since it reflects performance of the
company without the effect of changes in currency rates, which is
outside the control of management. Management uses sales excluding
translation to monitor and evaluate the company's regional
performance.

The following is a reconciliation for the Control Systems segment of
reported sales to sales excluding translation for the first quarter of
2004:

                       Quarter Ended December 31, 2003
                   ----------------------------------------
                                                Sales
                                              Excluding
                                Currency       Currency
                     Sales     Translation    Translation
                   ----------------------------------------

United States         $459.8          $-        $459.8
Canada                  73.4       (11.9)         61.5
Europe, Middle
 East, Africa          169.8       (26.9)        142.9
Asia-Pacific            91.1        (6.8)         84.3
Latin America           34.7        (0.7)         34.0
                   ----------------------------------------
  Total               $828.8      $(46.3)       $782.5
                   ========================================

The following is a reconciliation for the company of reported sales to
sales excluding translation for the first quarter of 2004:

                       Quarter Ended December 31, 2003
                   ----------------------------------------
                                                Sales
                                              Excluding
                                Currency       Currency
                     Sales     Translation    Translation
                   ----------------------------------------

United States         $625.1          $-        $625.1
Canada                  83.3       (13.4)         69.9
Europe, Middle
 East, Africa          178.2       (28.2)        150.0
Asia-Pacific            91.9        (6.9)         85.0
Latin America           37.2        (0.4)         36.8
                   ----------------------------------------
  Total             $1,015.7      $(48.9)       $966.8
                   ========================================


    CONTACT: Rockwell Automation
             Matthew Gonring, 414-382-5575