Document from Infineon Raceway
SONOMA, Calif. The Northern California and Bay Area Dodge
Dealers have been part of the Infineon Raceway family for the last three years as co-title sponsor of the
annual NASCAR NEXTEL Cup event in the Sonoma Valley.
That relationship will continue as the Northern California and Bay Area Dodge Dealers have
announced a multi-year strategic partnership with Infineon Raceway that will extend another five years,
through the 2008 motor racing season. Dodge will continue as co-title sponsor of the NASCAR event,
which will continue to be known as the Dodge/Save Mart 350. In addition, Dodge will also have the title
of "Official Vehicles of Infineon Raceway."
"Our relationship with the Dodge dealers got off to a roaring start three years ago and it continues
to grow and improve," said Steve Page, president and general manager of Infineon Raceway. "The
promotional energy they put behind the NASCAR event has been remarkable and we look forward to a
continued great partnership."
The partnership will feature a fully integrated package including promotional rights, logo rights, a
comprehensive hospitality/ticket package, as well as a facility signage package that delivers millions of
dollars in television value for Dodge each season. In addition, Dodge will be included in all p re-event
publicity for the NASCAR event, and Dodge will also bring its mammoth "Dodge City" attraction as part
of the festivities.
"On behalf of myself and the rest of the Northern California Dodge Dealers, we are excited to
continue this partnership with Infineon Raceway and be a part of the greatest single-day sporting event of
the year in Northern California," said Peter Gaines, Northern California Dodge Dealer Operations
Manager. "With the continued growth of NASCAR and the talented group of Dodge drivers, we are
looking forward to the next five years in the Sonoma Valley."
"In our business, renewals are the best vote of confidence we can receive. We are thrilled that
Dodge and the Northern California dealers have entrusted us to help them grow vehicle sales for the next
five years and look forward to continuing to build this strong partnership" said Tim Schuldt, vice
president of sales and strategic business development for the raceway.
The Dodge/Save Mart 350 NASCAR NEXTEL Cup weekend will take place June 25-27.
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The
Company owns and operates the following premiere speedways: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon
Raceway, Las Vegas Motor Speedway, Lowe's Motor Speedway and Texas Motor Speedway. The Company provides souvenir
merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing
cars through its 600 Racing subsidiary. The Company also owns Performance Racing Network (PRN) which broadcasts
syndicated motorsports programming to more than 725 radio stations nationwide including XM Satellite and NASCAR.com. For
more information, visit the Company's website at www.gospeedway.com.