Polaris ATVs Partners With NASCAR Star - Dale Earnhardt, Jr.

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MINNEAPOLIS--Jan. 2, 2004--NASCAR superstar Dale Earnhardt, Jr. just picked up a new mode of transportation, but his new wheels are made for high performance off the track. Polaris ATVs has signed Earnhardt, Jr., one of the hottest names in NASCAR, to a personal services agreement. Earnhardt, Jr. will represent Polaris ATVs in a variety of promotions, such as the "Ride Of Your Life" sweepstakes in April 2004, and lend his signature to a new special-edition 2004 Predator 500.

Beginning April 1, the "Ride Of Your Life" Sweepstakes will launch in Polaris dealerships across the United States and Canada. Earnhardt, Jr. will be the promotional spokesperson for the sweepstakes, appearing in print and radio advertising. Consumers can enter the sweepstakes by visiting their local Polaris dealer between April 1 and April 30. One winner and a guest will meet Earnhardt, Jr. and ride Polaris ATVs with him near his home in North Carolina.

Junior's New Predator

Additionally, Polaris will manufacture Predator 500 Dale Earnhardt, Jr. special edition ATVs. The newly styled Predator will feature a red and black chassis, complete with racing stripes, Earnhardt, Jr.'s signature and the No. 8 on each rear fender.

"Polaris is a company I'm excited to be involved with, and I'm really pumped about putting my name on a Predator 500," said Earnhardt, Jr. "I've been riding ATVs for a long time, and the Predator is a great performance machine that helps me get away from the stresses of racing and everyday life. It's one of my favorite ways to unwind and have a good time."

The Predator Dale Earnhardt, Jr. special-edition is the second in Polaris ATVs' line featuring NASCAR stars. The company's Sportsman 500 H.O. Richard Petty special edition, which was produced in 2002, was a hit with ATV riders and NASCAR fans alike.

About Dale Earnhardt Jr.

Earnhardt Jr., who was voted NASCAR's Most Popular Driver in 2003, has raced four full seasons in the Winston Cup Series. In 147 career starts, he has won nine races and more than $20 million in prize money. In 2003, Earnhardt Jr. finished third overall in Winston Cup points, his best season finish to date.

About Polaris

Information about the complete line of Polaris products is available from authorized Polaris dealers or from the Polaris homepage at polarisindustries.com.

With annual 2002 sales of $1.52 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), personal watercraft, Victory motorcycles and the Polaris RANGER for recreational and utility use. The Polaris Professional Series, a line of heavy duty Workmobiles(TM) targeted at lawn and landscape companies, equipment rental companies and construction operations, marks Polaris' expansion into the commercial equipment marketplace.

Polaris is the recognized leader in the snowmobile industry; one of the largest manufacturers of ATVs in the world; and a leading manufacturer of personal watercraft. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle, from a major company, in nearly 60 years, is rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Consumers can also purchase apparel and vehicle accessories anytime at polarisindustries.com

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the company is included in the S&P Small-Cap 600 stock price index.