Reynolds and Reynolds and IT Soluciones Partner to Serve BMW Mexico

Team to deliver Reynolds' Incadea dealer management system solution to BMW automotive retailers in Mexico.

DAYTON, Ohio, Jan. 26 -- The Reynolds and Reynolds Company and IT Soluciones announced today an agreement with BMW Mexico to provide Reynolds' international dealer management solution, Incadea, to BMW automotive retailers in Mexico. IT Soluciones, a Mexican-based technology company and strategic business partner to Reynolds, will localize the solution to meet country requirements.

"Reynolds is delivering on its promise to provide innovative automotive solutions that help retailers and car companies across the globe drive productivity, efficiency and revenue growth," said Lloyd "Buzz" Waterhouse, CEO, chairman and president of Reynolds and Reynolds. "In a league of its own, the Reynolds Incadea platform is an unmatched retail management solution in the international market that offers the latest in technology, flexibility, and enterprise resource planning capabilities."

Reynolds acquired the international platform in October when it acquired German-based Incadea AG. Built on Microsoft Windows and Microsoft Navision enterprise resource planning (ERP) software, Reynolds' Incadea solution is the first truly international dealer management system. Flexible architecture enables it to be easily localized to support multiple languages, currencies and local business requirements by Reynolds partners such as IT Soluciones.

IT Soluciones will enhance Incadea to operate in Spanish, as well as function in accordance with Mexico's currency and business laws and processes. The company will also provide local service and support.

"We are excited to be working with Reynolds to introduce and deliver this innovative solution in Mexico. The automotive market here is growing rapidly and BMW is not only the recognized leader, but one of the fast growing brands in Mexico. We look forward to supporting the needs of their retailers and helping them in achieving their business goals," said Carlos R. Lozano Pena, director general of IT Soluciones.

With automotive sales growing in Mexico -- approximately one million units were sold last year -- competition is also increasing among the nation's estimated 1,400 automotive retailers.

"Reynolds Incadea will enable our retailers to compete more effectively. They will be able to standardize and have more control over dealership processes, leverage and access valuable dealership data, and most importantly, have integration across the dealership," said Ruben Ruiz, IT manager and project leader for BMW Mexico.

Reynolds and IT Soluciones are currently piloting the localization enhancements and the adapted solution will be available in the spring.

Incadea is sold in markets outside the U.S. Reynolds has over twenty partners in its multi-continent network that customize, deploy, and support the Incadea solution across the globe. In North America, Reynolds offers the Reynolds Generations Series(R) Suite and the ERA(R) dealer management system.

About IT Soluciones

Founded in 1988, IT Soluciones ( www.it-soluciones.com.mx ) is a solutions provider dedicated to helping businesses excel in their opportunities by providing low risk, results-oriented and flexible world class solutions supported by a first-rate consulting team. Our solutions portfolio is based on Microsoft Technology and covers the different areas of businesses from accounting to manufacturing. IT Soluciones has special expertise in the automotive industry at the OEM and dealer level with Incadea.engine and in the apparel industry with Naviwear.

With offices in Mexico City and Monterrey and customers in ten states of Mexico, IT Soluciones is the Strategic Partner for Microsoft in Mexico and Latin America.

About Reynolds and Reynolds

Reynolds and Reynolds ( www.reyrey.com ) is the leading provider of integrated solutions that help automotive retailers manage change and improve their profitability. Serving the automotive retailing industry since 1927, Reynolds enables OEMs and retailers to work together to build the lifetime value of their customers. The company's award-winning product, service and training solutions include a full range of retail and enterprise management systems, Web and Customer Relationship Management solutions, learning and consulting services, documents, data management and integration, networking and support and leasing services. Reynolds serves more than 20,000 customers. They comprise nearly 90 percent of the automotive retailers and virtually all OEMs doing business in North America. The Reynolds International Division serves automotive retailers and OEMs through Incadea AG and its partner network as well as a worldwide consulting practice.