Mobil 1 Gives NASCAR Fans a Million Reasons to Get into the Action in '04; Mobil 1 Million Promotion to Reward Fans Who Can Predict Race Winners
FAIRFAX, Va.--Jan. 2, 20042, 2004--Mobil 1, the "Official Motor Oil of NASCAR(R)" and the world's most popular synthetic motor oil, is launching Mobil 1 Million -- a consumer promotion where one lucky fan can win a total of $1 million by predicting the winners of all 36 NASCAR(R) NEXTEL Cup Series races in 2004.The promotion, which splits the 2004 NASCAR(R) NEXTEL Cup Series into four quarters, with nine races in each quarter, provides consumers with a chance to win $250,000 per quarter. If a consumer correctly picks all of the winning drivers, that person could win $1 Million. Also, the top two performers in each quarter will win VIP trips-for-two to a 2005 NASCAR(R) NEXTEL Cup Series race of their choice.
"I am excited to see a program that generates excitement and increases the bond between race fans and NASCAR(R)," said Ryan Newman, driver of the Alltel/Mobil 1 Penske Racing Dodge, who with eight wins in 2003, was voted Speed Channel Driver of the Year. "And, I hope a lot of the fans bring the Penske team luck this year by picking me as one of their Mobil 1 Million selections."
To play, NASCAR(R) fans can obtain a game code on specially-marked quart bottles of Mobil 1 5W30, 10W30 and 15W50, at in-store displays or on the Website at www.mobil1million.com. After obtaining a code, participants must then register in order to play. The winners of each quarter will be announced at the conclusion of that period. Consumers may visit www.mobil1million.com for additional details. The www.mobil1million.com Website goes live mid-January.
"Last year was the first year with Mobil 1 as "The Official Motor Oil of NASCAR(R)" and more than 70 percent of the races were won by a car lubricated with and protected by Mobil 1," said Henrik Hansen, America's marketing manager, ExxonMobil Lubricants and Specialties. "If that trend continues this year, NASCAR(R) fans will have to take a close look at which teams are running with Mobil 1 if they want a shot at the Mobil 1 Million."
A long-time supporter of NASCAR(R) racing, ExxonMobil is marking its 14th season in 2004 as a major sponsor of Penske Racing with veteran driver Rusty Wallace and NASCAR 2003 Speed Channel American Driver of the Year Ryan Newman. The Mobil 1 brand will be featured on the hood of Newman's No. 12 Dodge Intrepid during five NASCAR(R) NEXTEL Cup Series races in 2004: the Auto Club 500 at California Speedway, the Tropicana 400 at Chicagoland Speedway, the Pennsylvania 500 at Pocono Raceway, the Sylvania 300 at New Hampshire International Speedway, and the Bass Pro Shops MBNA 500 at Atlanta Motor Speedway.
Additional information about ExxonMobil racing programs can be found at www.mobil1.com.
Mobil 1 is a trademark of Exxon Mobil Corporation or one of its subsidiaries.
NASCAR(R) is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR, Inc. is not a sponsor of this promotion.