Lithia Motors Earnings Release and Conference Call Information for the Full-Year and Fourth Quarter 2003

MEDFORD, Ore.--Jan. 2, 20042, 2004--Lithia Motors, Inc. today announced that its fourth quarter and year-end 2003 earnings will be released on Tuesday, February 24 at 5 a.m. Pacific Time.

CONFERENCE CALL INFORMATION

A conference call to discuss the results is scheduled for the same day at 8 a.m. PT, 9 a.m. MT, 10 a.m. CT and 11 a.m. ET.

HOW TO PARTICIPATE:

DOMESTIC AND INTERNATIONAL CALLS: 973-582-2700

Please call in at least 10 minutes prior to the beginning of the call.

To listen live on our website or for replay: log-on to www.Lithia.com, go to Investor Relations and click on the Conference Call icon.

A playback of the conference call will be available on February 24, after 12:00 p.m. Pacific Time, through March 5, 2004. The playback can be accessed by calling 973-341-3080 (access code: 4450663), or by visiting the Investor Relations section of the Lithia Motors website, www.Lithia.com.

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 24 brands of new vehicles, and operates 78 stores and 143 franchises in 12 states in the western United States and over the Internet through Lithia.com -- America's Car & Truck Store. Lithia also sells used vehicles, arranges finance, warranty and credit insurance contracts, and provides vehicle parts, maintenance and repair services at all of its locations. Lithia retailed 91,478 new and used vehicles and had $2.38 billion in total revenue in 2002.

For additional information on Lithia Motors, contact: Jeff DeBoer, senior vp and chief financial officer at 541-776-6868, invest@lithia.com, or Dan Retzlaff, director, Investor Relations at 541-776-6819, dretzlaff@lithia.com, or log-on to www.Lithia.com, go to About Lithia -- Investor Relations.