Toyota's Scion Group Uses LivePerson to Provide Real-Time Sales Assistance to Online Customers

Scion customer agents support 35% of all inbound inquiries through LivePerson's live chat application

NEW YORK, Jan. 22 -- LivePerson, Inc. , a provider of technology facilitating real-time online customer interaction, today announced that Scion, the new car marque from Toyota Motor Sales (TMS), U.S.A., Inc., has fully deployed LivePerson Service Edition on their website, www.scion.com. Through Service Edition, Scion's customers can receive real-time sales and customer service assistance online through live chat while they browse Scion's website.

Scion, which was created to suit the demands of an emerging culture of new car buyers known as Gen Y, added live chat to their website to be able to connect with their customers in real-time and in an informal environment. As live chat is a more interactive communication tool than email, Scion turned to LivePerson to help them apply their unique approach to a personalized and interactive sales environment to online customer communication.

Along with real-time sales and customer service assistance through chat, LivePerson is also able to provide Scion with valuable market data on 35% of their inbound inquiries through pre- and post-chat surveys. For example, although Scion vehicles are currently only available in California, Scion has learned that over 50% of all inbound chat inquiries originate outside the state, and, in addition, 80% of those customers that chat with a Scion agent are prospective customers rather than current owners.

"The ability to chat with our online customers is an invaluable way for Scion to relate to our customers on yet another level. Our customers enjoy the opportunity to express themselves in a medium that they are comfortable with and that is convenient to them," said James Farley, vice president, Scion. "As our target buyer is information rich, time poor and highly technology savvy, they appreciate the immediacy and quality of the service they receive through LivePerson."

"With the popularity of instant messaging and the prevalence of technology within the Gen Y culture, using live chat to communicate with customers is a logical and efficient customer support and sales tool for Scion," said Tony Pante, SVP of Marketing and Product Development for LivePerson.

Due to the positive response to live chat, Scion will expand their online hours and the number of customers that they chat with as Scion's tiered roll-out continues across the United States.

About LivePerson

LivePerson (www.liveperson.com) is an Application Service Provider (ASP) of technology facilitating real-time sales, customer service and marketing solutions for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real time, thereby enhancing the online experience. LivePerson allows clients to increase revenue and productivity while decreasing the overall cost of customer support. LivePerson's complete product portfolio includes LivePerson Sales Edition, LivePerson Service Edition, LivePerson Service Edition - Platinum Series and LivePerson Pro for small businesses. The company serves EarthLink, QVC, eBay, Ameritrade, American Airlines Credit Union and over 3,000 other clients. LivePerson is headquartered in New York City, with R&D facilities in Tel Aviv, Israel.

About Scion

Scion is the new car marque from Toyota Motor Sales (TMS), U.S.A., Inc. Scion's mission is to satisfy trendsetting youthful buyers through distinctive products and an innovative, consumer-driven process. Scion's first two vehicles, the xA and xB, like the brand, are aspirational, provocative and authentic and arrived in 105 California dealerships on June 9, 2003. In February 2004, the market will expand to cover the south, southeast and east coast. A few short months later, in June 2004, Scion will simultaneously complete the national rollout and launch the third Scion vehicle, the tC sports coupe. Scion will respond to an emerging culture of new car buyers with unique products, targeted marketing and a dedicated sales process. For more information, visit www.scion.com.

   Media Contacts:
   Jennifer Regnault           Ming-Jou Chen
   LivePerson, Inc.            Scion Public Relations
   (212) 609-4213              (310) 468-4782