ARIE LUYENDYK JR. POWERS UP WITH BORLA THE WORLD'S MOST WINNING EXHAUST, FOR 2004
(Scottsdale, AZ) - Borla Performance Industries, Oxnard, Calif., has committed to a personal sponsorship of Indy Racing League driver, Arie Luyendyk Jr., for 2004. Borla Performance Industries is best known for manufacturing high-end exhaust systems for street, off-road and racing applications. The new partnership between Arie Jr. and Borla will commence with his first race of 2004, the Rolex 24 At Daytona endurance race, January 31-February 1. "I am very pleased to be partnering with Borla Performance Industries," stated Arie Jr. "I have always been impressed with their products. I have used Borla exhaust systems in almost all of my cars since I was 16-years-old. It's will be exciting to work with Borla in 2004, as I know I am fortunate enough to be partnering with a great company and a product I can stand behind." David Borla, Marketing Manager of Borla Performance Industries, is equally excited about working with Arie Jr. in the coming year. "Borla Performance Exhaust is pleased to announce the sponsorship of Arie Luyendyk Jr. for the 2004 racing season," Borla announced this week. "We are excited to bring Arie Jr. on board as a spokesperson and we look forward to a long-standing relationship with him. Arie's work ethic, marketability and potential for success make him a perfect fit for Borla's promotional needs and we welcome all he has to offer our growing company. Luyendyk is a world-class name that speaks performance, and we feel that pairing him with Borla, a world-class exhaust designer, will benefit both parties for years to come. Borla has always been an innovative and cutting-edge exhaust company and, as a result, we are especially pleased to partner with a young, up-and-coming racer such as Arie Jr." For more information about Borla Performance Industries, please visit their website at www.borla.com, or call them at 1-877-GO-BORLA. # # # ABOUT BORLA PERFORMANCE INDUSTRIES Borla Performance Industries is the leader in the design and manufacture of stainless steel performance exhaust systems. They began two decades ago as a manufacturer of exhaust systems for such "concours classics" as Rolls-Royce and Ferrari cars and have evolved into the premier manufacturer of today's performance vehicles for street, off-road and racing applications. Borla is committed to providing world-class exhaust products which surpass the expectations of their customers. To that end, their facility is complete with a state-of-the art test and development center where they are continually improving their manufacturing efficiency and standards. They have pioneered a variety of improvements in the design of performance exhaust systems. Alex Borla currently holds three U.S. patents for innovative exhaust system technology, and the company has won numerous "Best New" product awards in the industry. Borla is at the forefront of the movement toward responsible racing with their full line of patented, award- and race-winning racing mufflers that not only maintain a race engine's power but, in some instances, actually add power. This technology is incorporated into Borla exhaust for the street, providing 7-10% increased horsepower and torque when you plant your foot, and improved gas mileage at cruising speeds. Borla supports "Tread Lightly!" and reminds you: When you go off-highway, go easy on the environment. On the Internet: www.ArieLuyendykJr.com.