R. L. Polk & Co. Establishes Commercial Vehicle Advisory Board

SOUTHFIELD, Mich., Jan. 20, 2004 -- R. L. Polk & Co. announced today the formation of its first-ever Commercial Vehicle Advisory Board. This unique board is charged with advising on Polk's strategic position in the Commercial Vehicle sector, consulting on Polk's Commercial Vehicle product offerings, providing input on marketing communication strategies for the Commercial Vehicle sector and supporting Polk's Commercial Vehicle sales team in growing customer relationships.

Polk's Commercial Vehicle Advisory Board consists of individuals who have a wealth of experience in both the business world and the Commercial Vehicle sector. The board includes: Ken Maust, Vice President of Sales and Marketing at Bushings, Inc. and former Senior Manager Distributor Operations and Market Analysis for Detroit Diesel Corporation; Gordon Ulsh, president and CEO of FleetPride and former president and COO of Federal-Mogul; and Spencer Barnhart, Partner of J. Walter Thompson and formerly with various divisions of General Motors including Detroit Diesel, Allison and GMC Truck.

"Members of the Commercial Vehicle Advisory Board will provide valuable input that will assist us in offering the Commercial Vehicle segment powerful, cost effective solutions," said Mike Gingell, vice president of Polk's North American Commercial Vehicle operations. Gingell added, "The knowledge and experience of our board members will become a vital resource as we continue to brand and expand our Commercial Vehicle solutions. I look forward to working closely with the board members in order to grow our Commercial business."