Exide Introduces NASCAR Branded Product Line at Sam's Club
Exclusive Battery Program Available Only at SAM'S CLUB
PRINCETON, N.J., Jan. 19 -- Exide Technologies, (BULLETIN BOARD: EXDTQ) ( www.exide.com ) a global leader in stored electrical-energy solutions, has introduced a new NASCAR(R) branded transportation battery program at SAM'S CLUB, the nation's leading members- only warehouse. These products are exclusive to SAM'S CLUB and will be available in more than 462 locations nationwide.
The Exide NASCAR(R) XLT Performance Series products consist of a full line of premium automotive batteries, including Exide's conventional and cylindrically wound technologies. The line contains 21 different types of automotive products geographically segmented to motorists in northern and southern climates. Because of the depth of this product line, SAM'S CLUB will carry a NASCAR(R) branded battery to fit most automotive vehicle applications. The products come with a 24-month free replacement and 84-month limited warranty.
NASCAR(R) research shows that its motor sports program has a following of 75 million fans, equal to one fourth of the U.S. population. By extension, the NASCAR(R) name offers exceptional brand equity.
"The Exide NASCAR(R) XLT Performance Series battery line gives SAM'S CLUB a tremendous opportunity to present premium technology products with a premium brand to its customers," said David G. Enstone, President of the Exide Technologies Transportation Business Group. "This NASCAR(R) XLT Performance Series product line fits very well with Exide's singular focus on making our customers successful."
Exide, which has been a supplier to SAM'S CLUB since 1983, supplies batteries to SAM'S in the United States, Mexico, and Puerto Rico.
About Exide Technologies:
Exide Technologies, with operations in 89 countries and fiscal 2003 net sales of approximately $2.4 billion, is one of the world's largest producers and recyclers of lead-acid batteries. The company's two global business groups -- industrial energy and transportation -- provide a comprehensive range of stored electrical energy products and services for industrial and transportation applications.
Industrial uses include network power applications such as telecommunications systems, electric utilities, railroads, photovoltaic (solar-power related) and uninterruptible power supply (UPS); and motive-power applications for a broad range of equipment uses, including lift trucks, mining vehicles and commercial vehicles.
Transportation applications include automotive, heavy-duty truck, agricultural and marine, as well as new technologies being developed for hybrid vehicles and new 42-volt automotive applications. The company supplies both aftermarket and original-equipment transportation customers.
Further information about Exide Technologies, its financial results and other information can be found at www.exide.com .
Certain statements in this press release may constitute forward-looking statements as defined by the Securities Litigation Reform Act of 1995. As such, they involve known and unknown risks, uncertainties and other factors that may cause the actual results of the company to be materially different from any results expressed or implied by such forward-looking statements. These are enumerated in further detail in the company's Form 10-K.
MEDIA CONTACT: Jeannine Addams or Kristin Wohlleben Tarkenton & Addams, Inc. 404/231-1132 INVESTOR CONTACT: Doug Morris Gavin Anderson & Company 212/515-1962