Sports Wheels Business Plan on a 'Roll'

VANCOUVER, Wash.--Jan. 1, 20045, 2004--Since the signing of its agreement with Promotional Containers Inc., a Lexington, KY-based company, Sports Wheels, Inc. (Pink Sheets:SSWH) has had excellent short term results in promoting and providing access to major league sports and college industries. Sports Wheels, Inc. has had on-going discussions to commence projects oriented towards products which will be produced for its first step into major league sports.

With Sports Wheels' unique application of colors and designs, the Company means to aggressively pursue a totally new and untapped market of sports logos, company designs and school colors to automobile wheels' rims and covers. "The relationship with Promotional Containers has been a great step forward for us," says Paul Stringer, president of Sports Wheels, "and we are looking forward to a long-term relationship with them."

According to Ward's Automotive, North American new car sales in 2001 were 17,472,378 and as of 2000 there were 221,475,173 registered vehicles. With as little as 1% of this market, a substantial revenue flow can accrue to the company.

"We feel that we are one of the first companies to come up with this concept and we believe markets are unlimited worldwide for our products," said Stringer.

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this Release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results to differ materially from results expressed or implied by forward-looking statements. You should independently investigate and fully understand all risks before making investment decisions.