'Drive' Her Wild This Valentine's Day With a Gift From Godiva

Luxury Chocolatier's 'Symphony in Red' Collection Offers Chance to Escape in Not-Yet-Available All-New BMW 6 Series Coupe

NEW YORK, Jan. 14 -- Looking to rev up your Valentine's Day this year? Look no further than Godiva. The luxury chocolatier's eighth annual Valentine's Day promotion features a Grand Prize that's sure to make anyone's heart race: the all new BMW 6 Series Coupe (not yet available at U.S. dealerships) and a trip for two to attend the 6 Series Driving Experience.

Nestled in select boxes of Godiva's elegant new "Symphony in Red" Valentine's Day 2004 collection (valued at $23 or above) could be the winning certificate for the Grand Prize as well as certificates for 100 First Prize romantic European vacations for two.*

"We wanted to orchestrate the perfect Valentine's Day by offering couples an escape into luxury, with a stunning collection of indulgent Godiva chocolates and the chance to win luxurious prizes that they can enjoy together," says Godiva Vice President of Marketing Michael Simon. "The fact that the Grand Prize BMW 6 Series is not yet widely available definitely adds to the excitement for that lucky winner!"

*No purchase necessary. Void where prohibited. See Official Rules for details and alternate means of participating.

Godiva and BMW: A Perfect Combination

For the second time, Godiva is teaming with BMW for the Grand Prize of its annual Valentine's Day promotion, bringing together two brands that combine elegance and style with a taste of luxury.

"Our new 6 Series Coupe is particularly fitting for this promotion because it provides an exhilarating yet luxurious escape from the every day, much like Godiva chocolates," says Thomas Jefferson, 6 Series Manager, BMW of North America.

The Grand Prize package including the all-new BMW 6 Series Coupe and the trip to the 6 Series Driving Experience at the BMW Performance Center in Spartanburg, SC is valued at more than $70,000. The 100 First Prize European getaways each consist of five nights for two, including round-trip air transportation and hotel accommodations at a select Westin hotel of the winner's choice.

Start Your Engines

The promotion begins in January when the "Symphony in Red" Valentine's Day 2004 collection goes on sale in Godiva boutiques, finer department stores, and specialty shops across the country, as well as through the company's toll-free number (1-800-9-GODIVA) and Web site (www.GODIVA.com). For information on how to enter without purchase, see the Official Rules for the promotion available at www.GODIVA.com.

Godiva's new "Symphony in Red" collection features a contemporary composition with a twist of tradition. Vibrant red roses and vintage-inspired designs adorn Godiva's decadent chocolate collections, making for a stunning ensemble.

Among the boxes that could include winning certificates for the Grand Prize BMW package or First Prize European vacations are: Valentine's Day Ballotin (2 lb., 1 lb., or 1/2 lb. sizes at $72, $39, and $23.50, respectively); Romantic Heart ($65), Romantic Truffle Heart ($45), Grande Desire Gift Box ($30), Heart's Desire Gift Box ($24), and True Love Heart ($23).

About Godiva

With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier is dedicated to excellence and innovation in the Belgian tradition.