For Dealers Only: NADA 2004 Workshop: Leveraging the Seven CRM Profit Opportunities in Automotive Retailing

DAYTON, Ohio, Jan. 14, 2004 -- The Reynolds and Reynolds Company today announced it will be offering an expert-led workshop around CRM profit opportunities in automotive retailing. The workshop will be open to automotive retailers attending the 2004 National Automotive Dealers Association (NADA) convention in Las Vegas, January 31-February 3.

From 11 am - 12:15 pm on January 31st, February 1st and 3rd, David H. Brugh, an automotive retailing veteran, will discuss the key profit opportunities of Customer Relationship Management (CRM). He will describe how to transform customer interactions into additional sales transactions and maximize profit opportunities in the dealership.

The workshop has been developed for retailers who want to discover and leverage seven key profit opportunities capable of resulting in up to 40 percent sales growth. In addition, Brugh will discuss the motivation of car buyers to uncover the hidden sales opportunities within existing dealership data.

  Workshop goals:
  Participants will learn to:
   - Target seven key areas to develop new and repeat business from your
     existing customer and contact data.
   - Tap into CRM practices that allow them to sell more cars while spending
     less on advertising.
   - Implement valuable CRM best practices. Transform customer interactions
     into sales transactions, thereby maximizing profit opportunities.

  About the Instructor

David H. Brugh, director of Reynolds Loyalty Management University, has 32 years of automotive industry experience. At Reynolds he is responsible for managing marketing and delivering curriculum automotive retail courses to dealership management and sales teams. Dave started his career in sales and has served in the roles of finance manager, sales manager, used car manager, general manager and owner. He was an automotive dealer in Cleveland and Lorain, Ohio prior to joining the former HAC (Half a Car) Group. There Dave managed the automotive business in the United Kingdom and was promoted to Director of European Operations. An author of white paper on retail leasing and used car certification programs, he has lectured, presented workshops and participated in major projects with Ford, Lincoln and Mercury throughout North America, the United Kingdom and Europe.

For complete details and to register for the workshop, go to: http://expo.nada.org/nada2004/attendee/ calendar.asp?TrackID=All&Dates=All&Types=10&SortMenu=108004