Dale Jarrett Racing Adventure Reports Record Breaking Holiday Sales

CHARLOTTE, N.C., Jan. 13, 2004 -- The Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) has announced that Holiday Sales recorded in December of 2003 were 68% above last year's sales.

"We are extremely excited that the holiday sales are just another sign of the explosive growth we have been experiencing. In 2001 December sales totaled $55,000, in 2002 sales jumped to $241,000 and this year holiday sales rose to $405,000. We expect 2004 to be a breakout year for our company," said Tim Shannon, President.

The Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) was created to fill the public's need for adventure, excitement and most importantly SPEED! The founders of DJRT have assembled the finest and most authentic equipment available, the most professional and creative staff and the fastest and most aggressive NASCAR driving school in the world.

DJRT is the only publicly traded driving school in the country and is dedicated to increasing shareholders' investment value. The Dale Jarrett Racing Adventure allows participants the thrill of getting behind the wheel of an actual race-driven, 600-hp NASCAR Winston Cup stock car.

Winston Cup Champions Dale and Ned Jarrett along with Glenn Jarrett and Arca racing series driver Jason Jarrett represent the school. The school is also represented by three times NFL MVP quarterback Brett Favre.