Centrality Communications Design Wins for Automotive Navigation and Smartphone Products at CES 2004

Industry Leading Atlas Platforms Adopted by BCOM, Mobidic, Plink, and Inventec

SANTA CLARA, Calif., Jan. 13 -- Centrality Communications, a leading provider of semiconductor platforms for high-functional mobile devices, today publicly announced several new design wins for automotive navigation and Smartphone devices based on its industry leading Atlas platform at CES 2004.

Centrality's Atlas processor family (Atlas-A and Atlas-M) delivers full functional integration (GPS, MPEG-4, Digital camera, etc.) and a complete software support package under the Atlas product umbrella. Utilizing a platform approach, the Atlas unifies best-in-class silicon with complete Microsoft Windows CE BSPs (Windows Mobile, Windows CE for Automotive, and Windows CE .NET) as well as pre-integrated 3rd party applications. In addition to the Atlas platform offering, Centrality has invested in creating a turnkey reference design and has assembled a professional services team to produce true time-to-market advantages for our customers.

The Atlas architecture (Atlas-A and Atlas-M) takes a fundamentally different approach to SOC design. Pairing an industry-standard ARM9 core with a high-speed DSP, the Centrality development team has created proprietary hardware accelerators and firmware algorithms to provide GPS, Bluetooth, MPEG- 4, Digital camera, and MP3 functionality on a single chip. This architecture has enabled Centrality to offer extremely aggressive chip pricing while delivering leading-edge functionality and performance.

As part of the Microsoft Consumer Experience Program, Centrality will demonstrate several of its customers' products in the Microsoft and Centrality booth at CES 2004. These products represent the diverse value portfolio offered by Centrality to its customer base.

"We are very pleased to be working with some of the leading automotive navigation and smartphone companies in the industry " said Dr. Chi-Shin Wang, Founder and CEO of Centrality Communications. "These design wins illustrate Centrality's leadership in feature integration, small form factor, low system cost, time-to-market and feature flexibility through firmware." Dr. Wang concluded."

Customer Overview

Centrality's customer base spans the mobile device space -- handheld GPS systems, automotive navigation, PDAs, and Smartphone devices.

  Automotive Navigation

  BCOM Electronics Inc. (http://www.bcom.com.tw/default.asp)

BCOM is a pioneer of information appliances in the ODM and OEM automotive markets. Their commitments to deliver innovations in design, manufacturing, and development have enabled them to acquire multiple key design wins and business cooperation with Ford and GM. "Because Centrality provides local support infrastructure and integration cost advantages to us, BCOM has been able to meet its aggressive product timelines and exceed expectations of our customers", President of BCOM, Mr. Andrew Hou said.

Mobidic Corporation (http://www.mobi-dic.com/)

Mobidic is a manufacturer of infotainment products based in Korea. Customers such as Hyundai are indicative of the company's presence in this market. The company is also looking into expansion into Europe as several OEMs have approached them for design and manufacturing services. "Centrality was selected as the primary supplier of application processors because of its GPS baseband integration and performance." President of Mobidic Dong-Uk Seong said.

Protech Link Technology Inc. (P-Link) (http://www.plink.com.tw/english.htm)

P-link is a technology focused developer of automotive navigation products in Taiwan. Their current product portfolio and success in the market can be attributed to their ability to recruit and develop an elite product development team. "The selection of the Atlas processor represents our continued commitment to technology development and delivering best-in-class technology at the lowest possible cost." President of P-Link Mr. Harris Chiou said.

  Smartphone

  Inventec Corporation (http://www.inventec.com.tw/eng/einventec/index.htm)

Inventec is the #2 brand for cell phones in Taiwan (under OKWAP brand). The company also counts Siemens, SonyEricsson, Apple, and Palm as part of their OEM customer base. "Inventec has chosen the Atlas platform due to its MPEG-4 multimedia capabilities, low-cost, and strong roadmap in GPS", Vice President of Inventec Mr Jeng-Wen Huang said.

About Centrality

Centrality Communications is a leading provider of GPS-enabled microprocessor solutions for the mobile device market. The company's innovation is based on decades of research and development experience from the industry's leading chip architects and entrepreneurs. Leveraging this innovation, Centrality provides the most highly integrated solutions at the lowest cost point.

NOTE: Product or service names mentioned herein are the trademarks of their respective owners.

   Corporate/Press Contact:
   David WangPhone
   408-982-1818
   info@centralitycomm.com