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AutoTrader.com Renews Sponsorship of NCAA Basketball on CBS

Fourth Season with NCAA Includes Air Time During March Madness, Final Four

ATLANTA, Jan. 12 -- AutoTrader.com, the world's largest automotive marketplace, announced today its ongoing commitment to nationwide brand marketing and advertising with its planned broadcast sponsorship of the NCAA on CBS. Beginning January 31 and throughout the televised basketball season this spring, AutoTrader.com will air its award-winning 'whoosh,' 'buddies' and 'shelves' commercials in rotating spots.

AutoTrader.com has also secured placements in the widely watched tournament games as well as the Final Four and the NCAA Championship game on April 5. In addition to an extensive commercial presence throughout the tournament, it has confirmed sponsored game summaries and TV billboards throughout the sponsorship, ensuring brand exposure to millions of viewers in the key online car-buying demographic.

"For four seasons of NCAA on CBS, we've successfully used televised basketball sponsorships as a highly-targeted way to reach an important demographic segment," said Clark Wood, vice president of marketing, AutoTrader.com. "With our consistent campaigns and instantly recognizable ads, we continue to reach our target demographic, building nationwide awareness and keeping AutoTrader.com top of mind."

AutoTrader.com's sponsorship approach to repeatedly reach its target audience through a variety of media reinforces AutoTrader.com's brand as a household name synonymous with smart used car shopping. AutoTrader.com has consistently employed broadcast advertising during widely viewed sporting events such as NFL, MLB, NBA, NCAA and NASCAR.

As a result of AutoTrader.com's tremendous marketing and advertising support, the company has achieved the highest brand recognition among consumers and automotive dealers. In addition, site traffic to AutoTrader.com grew over 20 percent last year reaching over 7.5 million unique consumers a month who perform 40 million vehicle searches and view 80 million individual vehicles.