The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

The Sun(Roof) Also Sets at ASC

SOUTHGATE, Mich., Jan. 8, 2004 -- Workers installing a new logo yesterday at ASC's headquarters in Southgate, Michigan. At the North American International Auto Show in Detroit on Sunday, ASC announced it is retiring the old "sun orb" in its logo, reflecting the company's move away from sunroofs and into complete specialty vehicles. Its moniker now stands for "American Specialty Cars."

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040108/DETH027
PRN Photo Desk, photodesk@prnewswire.com

NOTE TO EDITORS: hi-res images of the company's new and old logos are available on the company's website.