BFGOODRICHr RADIALS THE NEW FOOTPRINT OF ASA LATE MODEL SERIES

PENDLETON, Ind. (January 7, 2004) - The American Speed Association and
BFGoodrich® Tires have announced the ASA Late Model Series will utilize the
successful BFGoodrich Traction T/A Tires in 2004. This marks the first season a Late
Model series mandates the use of radial tires.

"This only furthers our relationship with BFGoodrich Tires while at the same time
elevates the ASA Late Model Series," said Steve Dale, ASA president/CEO. "It will give
the Late Model Series competitors the opportunity to learn about radial tires and
enhance their careers in the sport."

ASA began a partnership with BFGoodrich Tires in 2000, making the transition from the
previously used bias-ply tires to the radials. The BFGoodrich Traction T/A Tires have
received phenomenal results the past four years on the ASA National Tour cars.

"Our relationship with ASA has been beneficial to our overall motorsports portfolio and
we are excited to expand our partnership with the Late Model Series," said Todd Steen,
motorsports marketing manager for BFGoodrich Tires. "The ASA Late Model Series will
not only enhance the brand's visibility, but will give yet another set of competitors
experience on radial tires."

Radial tires will provide teams and drivers with improved wear and very stable
performance during long green-flag runs. Up to two left-side tread compounds and up to
three right-side tread compounds will be offered as a function of the types of tracks
visited during the racing season.

Since the ASA National Tour made the switch to the radial tires, teams have run nearly
850,000 laps, translating into more than 457,000 miles on BFGoodrich Traction T/A
Tires in official competition, not including preseason or in-season testing. These
numbers were compiled from the 77 race weekends held during the past four seasons
of competition.

In 2004, ASA Late Model Series competitors can change only two BFGoodrich Tires per
event. For example, after purchasing four tires at a first event, in succeeding events,
only two tires can be purchased. This measured use of tires is possible because of the
superior product that BFGoodrich Tires offers, allowing a lower the cost of racing in the
series. The ASA Late Model Series will use the 10-inch BFGoodrich Traction T/A Tires,
one-inch narrower than the tires used in the ASA National Tour.

Teams interested in purchasing tires for the ASA Late Model Series should await
further instruction from ASA and refrain from contacting BFGoodrich Tires. An
announcement will be forth coming concerning the appropriate contact
information for the 2004 season.

The entire 2004 ASA Late Model Series schedule continues to be formulated with a total
of 14 events expected to make up the final slate.


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Officials are planning for 100-lap green flag races with a preference to not have
competitors changing tires, adding fuel or needing pit stops during the events. The cars
will include makes from three major manufacturers - General Motors, Ford and Dodge.
They will utilize template bodies and engines from all three.

Rules for the 2004 ASA Late Model Series are available by contacting the ASA office at
(765) 778-8088.

The American Speed Association is based in Pendleton, Ind., and has offered stock car
racing programs since 1968, including the ASA National Tour, ASA Late Model Series
and ASA Member Track programs. For additional information, visit www.asaracing.com.