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High Performance and New Technology Drive Pioneer's New Line of In-Car CD Players

Fifteen New Pioneer CD Players Offer Stunning Cosmetics in Any Car Dashboard

LAS VEGAS, CES Booth #9817, Jan. 7 -- Pioneer Electronics (USA) Inc., the established leader in mobile entertainment products, today unveiled its new line of in-car CD players, designed to enhance the music listening experience and create a dramatic statement to any vehicle dashboard. A typical 25-54 year old consumer spends an average of 7 hours and 28 minutes in their vehicle each week according to the U.S. Department of Transportation. To make the time in the car more enjoyable, Pioneer has developed a range of CD players with unique technological features including playback of .mp3 and WMA files, advanced equalization for better quality sound and MOSFET amplification for more power. The new line of CD players also offers unique styling with multi-color organic electroluminescense (OEL) screens, 3-D graphics, personalization and motorized faceplates.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020628/PIONLOGO )

"Today's car stereo is the hub for entertainment and can also be a form of expression," said Michael Townsen, vice president of marketing for mobile entertainment at Pioneer Electronics (USA) Inc. "We're offering the hottest technologies like .mp3 playback and satellite radio capabilities. Our stereos also offer great styling with multi-color OEL screens, 3-D graphics and sleek, clean designs."

Featured technologies in Pioneer and Pioneer Premier in-car CD players include:

  *  Multi-Color Organic EL Technology -- Four CD players boast Pioneer's
     signature OEL technology and an additional four models offer a new
     multi-color OEL screen.  The 192 x 48 pixel, passive matrix multi-color
     display provides a very bright, easy to read screen -- now with
     multiple colors.  The vivid three-dimensional screen enables users to
     control the functions of the radio at a glance.  Consumers also can add
     their own digital images to the screen via a CD-R, allowing them to
     personalize their radio and to change the image at any time.
  *  .mp3/WMA playback -- The popularity of compressed audio has exploded in
     recent years allowing consumers to store an abundant amount of music in
     one CD-R disc.  Ten CD players support playback of .mp3 and WMA files
     using a highly improved digital speed-read mechanism, which provides
     faster loading and track-to-track access times.  Multiple players also
     feature advanced text capability showing up to 64 characters
     (32 characters on all others) to display folder, file, artist, album
     and song names making them easy to manage and access.
  *  Bit Media Expander (BMX) -- Pioneer's Bit Media Expander restores some
     of the critical sound lost during recording of compressed audio CDs.
     Pioneer integrates BMX in all of its car stereos that offer playback of
     .mp3 and WMA to restore lost harmonics, giving the listener more warmth
     and richness.
  *  Rotary Commanders -- Pioneer's DEH-P8600MP and Premier DEH-P860MP
     players use a 7-way rotary commander to control "audio" and "function"
     menus.  Retrieval of files is fast and easy with a push and rotation of
     the rotary control.
  *  Supertuner IIID -- This digital AM/FM tuner circuitry provides
     excellent sensitivity; low multi-path noise; resistance to interference
     and exceptional stereo imaging.  Pioneer's Supertuner IIID(TM)
     maintains the stereo signal for a radio station much longer than
     conventional tuners with less FM noise and increased dynamic range.
  *  Satellite Radio Ready -- All of Pioneer's new in-car CD players are XM
     Satellite Radio ready, giving consumers easy access to 100 channels of
     music, sports and news through XM service.
  *  Detachable Face Technology -- Originally designed by Pioneer, this
     security feature is now a standard throughout the industry.  It is
     incorporated in all of Pioneer's car stereos including standard
     detachable face, flap down detachable face and motorized detachable
     face.
  *  MOSFET50 -- MOSFET 50 (50 Watts X 4) amplification gives consumers the
     power they desire in an aftermarket car stereo.
  *  Easy EQ -- Pioneer makes it easy to contour the sound for any consumer
     taste.  With five different factory settings (vocal, natural, powerful,
     super bass and flat) and the ability to make changes with the 3-band
     parametric equalizer, Easy EQ dials in optimal sound for every type of
     music.

Pioneer's line of in-car CD players starts at a suggested retail price of only $145.

Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier products.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video, computer and cable equipment for the home, car and business markets. The company focuses on four core business domains including DVD, display technologies, Digital Network Entertainment and components. Founded in 1938 in Tokyo, Pioneer Corporation employs more than 35,000 people worldwide. Its shares are traded on the New York Stock Exchange.

                      2004 PIONEER SINGLE-CD PLAYERS

                       DEH-1600      DEH-P2600     DEH-P3600 DEH-P4600MP
  Supertuner IIID         Yes            Yes           Yes           Yes
  Flap Face           Detachable     Flap Down     Flap Down    Flap Down
  Control             Electronic       Rotary        Rotary        Rotary
  Power                MOSFET 50      MOSFET 50     MOSFET 50    MOSFET 50
  RCA Preouts           Single         Single         Dual          Dual
  Display              Blue back     Large Blue   Multi-color   Blue back
                          LED         back LED        LED           LED
  Easy EQ                 Yes            Yes      EEQ w/ EQ-EX       Yes
  Remote Control           -            Card          Card          Card
  MCD Control              -             Yes           Yes           Yes
  XM Control               -          16-char.      16-char.     16-char.
                                      display       Display       display
  Character Display        -           8 char.       8 char.       8 char.
  Auto Scroll              -             >8            >8            >8
  Wired Remote Input       -             Yes            -            Yes
  Crossover                -              -           2-Way           -
  Auto EQ /
   Time Alignment          -              -             -             -
  Compressed Audio
   playback                -              -             -          MP3/WMA
  Cellular Mute            -              -             -             -
  Disc Title Memory (48)   -             Yes           Yes           Yes
  Level Indicator          -              -            Yes            -
  Soft Key Operation       -              -             -             -
  Sub Display Output       -              -             -             -
  CD-R PC-Link             -              -             -             -
  Warranty from
   Authorized Dealer    1 year         1 year        1 year        1 year
  Suggested Retail
   Price                 $145           $175          $200          $220
  Availability          Dec. 03        Dec. 03       Dec. 03       Dec. 03

                       DEH-P6600     DEH-P7600MP   DEH-P8600MP DEH-P9600MP
  Supertuner IIID         Yes            Yes           Yes          Yes
  Flap Face            Flap Down      Flap Down     Motorized   Motorized
                                                               Dual Motion
  Control                Rotary         Rotary         7-Way        Rotary
                                                      Rotary
  Power                MOSFET 50      MOSFET 50     MOSFET 50   MOSFET 50
  RCA Preouts            Triple         Triple        Triple       Triple
                                                      4 Volts      4 Volts
  Display             OEL (124x 33   OEL (124x 33     CCP OEL      CCP OEL
                        + 24x33)       + 24x33)
  Easy EQ             EEQ w/ EQ-EX   EEQ w/ EQ-EX     EEQ w/       EEQ w/
                                                      DSP (w/      DSP (w/
                                                     BurrBrown   BurrBrown
                                                       DAC)         DAC)
  Remote Control          Card           Card        10-K Card   10-K Card
                                                      Remote       Remote
  MCD Control             Yes            Yes           Yes          Yes
  XM Control            16-char.       16-char.      16-char.     16-char.
                        Display        display       display      display
  Character Display     16 char.       16 char.      16 char.     16 char.
  Auto Scroll             >16            >16           >16          >16
  Wired Remote Input      Yes            Yes           Yes          Yes
  Crossover              2-Way          2-Way      Independent Independent
                                                       2-Way        2-Way
  Auto EQ /
   Time Alignment          -              -            Yes          Yes
  Compressed Audio
   playback                -           MP3/WMA       MP3/WMA      MP3/WMA
  Cellular Mute           Yes            Yes           Yes          Yes
  Disc Title Memory (48)  Yes            Yes           Yes          Yes
  Level Indicator         Yes            Yes         Spectrum     Spectrum
                                                     Analyzer     Analyzer
  Soft Key Operation     Basic          Basic          OEL       Enhanced
                                                                     OEL
  Sub Display Output       -             Yes           Yes          Yes
  CD-R PC-Link             -              -            Yes          Yes
  Warranty from
   Authorized Dealer     1 year         1 year        1 year       1 year
  Suggested Retail
   Price                  $285           $330          $550         $660
  Availability          Jan. 04        Jan. 04       Mar. 04      Mar. 04

                  2004 PIONEER PREMIER SINGLE-CD PLAYERS

                        DEH-P360      DEH-P460MP    DEH-P560MP    DEH-P660
  Supertuner IIID         Yes            Yes           Yes          Yes
  Flap Face            Flap Down      Flap Down     Flap Down   Flap Down
  Control                Rotary         Rotary        Rotary       Rotary
  Power                MOSFET 50      MOSFET 50     MOSFET 50   MOSFET 50
  RCA Preouts            Triple          Dual         Triple       Triple
  Display             Multi-color     Blue back    Multi-color      OEL
                          LED            LED           LED       (124x 33
                                                                  + 24x33)
  Easy EQ              EEQ w/ EQ-        Yes        EEQ w/ EQ-  EEQ w/ EQ-
                           EX                           EX           EX
  Remote Control          Card           Card          Card         Card
  MCD Control             Yes            Yes           Yes          Yes
  XM Control            16-char.       16-char.      16-char.     16-char.
                        display        display       display      display
  Character Display     8 char.        8 char.       16 char.     16 char.
  Auto Scroll              >8             >8            >16          >16
  Wired Remote Input       -             Yes           Yes          Yes
  Crossover              2-Way            -           2-Way        2-Way
  Auto EQ /
   Time Alignment          -              -             -            -
  Compressed Audio
   playback                -           MP3/WMA       MP3/WMA         -
  Cellular Mute            -              -            Yes          Yes
  Disc Title Memory (48)  Yes            Yes           Yes          Yes
  Level Indicator         Yes             -            Yes          Yes
  Soft Key Operation       -              -           Basic        Basic
  Sub Display Output       -              -             -            -
  CD-R PC-Link             -              -             -            -
  Warranty from
   Authorized Dealer     2 Year         2 Year        2 Year       2 Year
  Suggested Retail Price  $210           $220          $265         $310
  Availability          Dec. 03        Jan. 04       Jan. 04      Jan. 04

                            DEH-P760MP       DEH-P860MP       DEH-P960MP
  Supertuner IIID              Yes              Yes              Yes
  Flap Face                 Flap Down        Motorized        Motorized
                                                             Dual Motion
  Control                     Rotary            7-Way           Rotary
                                               Rotary
  Power                     MOSFET 50        MOSFET 50        MOSFET 50
  RCA Preouts                 Triple           Triple           Triple
                                               6 Volts          6 Volts
  Display                  OEL (124x33        CCP OEL          CCP OEL
                             + 24x33)
  Easy EQ                  EEQ w/ EQ-EX      EEQ w/ DSP       EEQ w/ DSP
                                            (w/ BurrBrown    (w/ BurrBrown
                                                DAC)             DAC)
  Remote Control               Card           10-K Card        10-K Card
                                               Remote           Remote
  MCD Control                  Yes              Yes              Yes
  XM Control                 16-char.         16-char.         16-char.
                             display          display          display
  Character Display          16 char.         16 char.         16 char.
  Auto Scroll                  >16              >16              >16
  Wired Remote Input           Yes              Yes              Yes
  Crossover                   2-Way           Pro Mode         Pro Mode
                                                3-Way            3-Way
  Auto EQ / Time Alignment      -               Yes              Yes
  Compressed Audio playback  MP3/WMA          MP3/WMA          MP3/WMA
  Cellular Mute                Yes              Yes              Yes
  Disc Title Memory (48)       Yes              Yes              Yes
  Level Indicator              Yes            Spectrum         Spectrum
                                              Analyzer         Analyzer
  Soft Key Operation          Basic             OEL           Enhanced
                                                                 OEL
  Sub Display Output           Yes              Yes              Yes
  CD-R PC-Link                  -               Yes              Yes
  Warranty from
   Authorized Dealer          2 Year           2 Year           2 Year
  Suggested Retail Price       $350             $575             $680
  Availability               Jan. 04          Mar. 04          Mar. 04

   Contacts:
   Jaed Arzadon, 310-952-2451 or jaed.arzadon@pioneer-usa.com
   Steve Bonsignore, 212-537-8094 or sbonsignore@gcigroup.com
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20020628/PIONLOGO
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